Shopify SEO agency
Get your Shopify store found by buyers.
Shopify SEO helps your store rank higher in Google so the right shoppers find you — without paying for every click. Shopify handles much of the technical backend automatically; the rest — on-page optimisation, site structure, content and authority — is where our Shopify SEO experts come in.
Last updated: June 2026
What our Shopify SEO covers
Technical SEO & site structure
We fix what stops Google from ranking your store: crawl issues, broken links, duplicate pages, messy URLs and missing redirects. We organise collections so every product is reachable in 3 clicks or less, and submit your sitemap to Google Search Console.
Product & collection page SEO
These pages make your sales, so we make them rank. Unique product descriptions (never copied manufacturer text), better titles and headings, and descriptive image alt text — written for shoppers first and search engines second.
Keyword & content strategy
We find the words your buyers actually type, then plan content (guides, blog posts, FAQs) that answers their questions and brings them to your store.
Structured data (schema)
We add Product, FAQ and Breadcrumb schema so your listings can show rich results — star ratings, prices and answers — and stand out in search.
Site speed & Core Web Vitals
Slow stores rank lower and convert worse. We optimise images, scripts and theme code so your store loads fast on mobile, where most shoppers are.
Reviews, backlinks & authority
We help you surface authentic customer reviews on product pages and earn links from industry blogs and directories — the trust signals that lift the whole store.
Built only for Shopify
We have spent 12+ years on 100+ Shopify stores, so we know where Shopify SEO goes wrong — duplicate pages from variants, slow apps, theme code that blocks Google, and weak product copy. We fix the real problems instead of generic checklist items.
Frequently asked questions
What is Shopify SEO?
Shopify SEO is the work of helping your Shopify store show up higher in Google for the things people search to buy. It covers technical fixes, product and collection page optimisation, content, site speed and structured data — all tuned to how Shopify works.
How is Shopify SEO different from normal SEO?
The basics are the same, but Shopify has its own quirks — fixed URL structures, theme limits, app scripts that slow the store, and duplicate-page issues from variants and tags. Knowing those quirks is the difference between guessing and fixing the right things.
How long does Shopify SEO take to work?
It depends on your store's age and authority, but most stores start to see movement in 3–6 months and stronger results past 6 months. SEO compounds — early technical and content fixes keep paying off long after we do them.
Do I need SEO if I already run ads?
Yes. Ads stop the moment you stop paying; SEO keeps bringing free traffic month after month. The two work best together — ads for quick wins, SEO for long-term, lower-cost sales.
Can you fix SEO on an existing Shopify store?
Absolutely. We start with an audit of your current store, find what is holding it back, and fix it in priority order — usually technical issues and top product pages first, where the gains come fastest.
Not ranking where you should be?
We'll audit your Shopify store and show you the fixes that move rankings fastest.