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Shopify PPC agency

The Shopify PPC agency for Google Ads that pay for themselves.

We run Google Search, Shopping and Performance Max for Shopify stores — with Merchant Center, a healthy product feed and accurate conversion tracking behind them. You get profitable, measurable paid traffic, not just clicks. Management from $750/mo (your ad spend is separate).

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Shopify Partner · 12+ years · Google Merchant Center & Performance Max experts

Business in Jaipur, not a store? See our digital marketing company in Jaipur page.

Brands and teams we’ve worked with

The Lip BarAlchemyLeadsVSF MarketingBig Brand TheoryT Squared EatsDyzo

What we run for your store

Google Search

High-intent keywords that capture shoppers already looking for what you sell.

Google Shopping

Your products in the shopping carousel with clean titles, images and prices.

Performance Max

One campaign across Search, Shopping, YouTube, Gmail and Display — tuned to your target.

Google Merchant Center

Full setup, feed fixes and disapproval clean-up so your products actually show.

Meta ads (optional)

Facebook and Instagram ads to pair with Google for full coverage.

Conversion tracking

Accurate tracking and audiences so every rupee or dollar is measured — not guessed.

How we run your paid ads

1. Audit & setup

We review your account (or build it from scratch), fix Merchant Center and feed issues, and set up clean conversion tracking before spending a rupee.

2. Build for your margins

Campaigns are structured around your best products and profit, not vanity clicks — Search, Shopping and Performance Max as your goals need.

3. Optimise continuously

We manage bids, budgets, search terms, creatives and feeds on an ongoing basis, and prepare you for changes like the 2026 target-bidding update.

4. Report & scale

Clear reporting on spend, sales and ROAS. When a campaign is profitable and stable, we scale budget with confidence.

Real results

From ₹3.66 lakh to ₹6 lakh a month in 10 weeks

A leading Indian Ayurveda & wellness brand came to us with an account that spent steadily while the reports and the bank disagreed: conversion tracking was counting orders twice. We fixed the measurement, cut the spend that was not selling, fixed a product-page bug that was costing a third of daily sales, and scaled what worked.

+65%
Monthly online sales
₹3.66 lakh in June to ₹6.02 lakh in August
+69%
Monthly orders
458 to 775
2.13%
Conversion rate
up from 1.30%
₹5.5
Sales per ₹1 of ads
August, on Shopify-confirmed orders

What moved the needle

  • Fixed conversion tracking that was double-counting sales
  • Reset Shopping bidding to a profitable target
  • Cut the spend on campaigns that weren’t selling
  • Removed 190 Shopping products that took clicks without orders
  • Built negative keyword lists of 160+ terms
  • Paused ads on out-of-stock products automatically
  • Scaled the winning campaigns, step by step
  • Audited the store and handed conversion fixes to the dev team
Monthly online sales
June 2026₹3.66 lakh
August 2026₹6.02 lakh
BeforeAfter
Monthly online sales
June 2026₹3.66 lakh
August 2026₹6.02 lakh
Return on ad spend, on Shopify orders
July6.9×
August5.5×
September3.4×

September is lower and we show it.

Return on ad spend, on Shopify orders
July6.9×
August5.5×
September3.4×

Real client results, June to September 2026, measured on the store's own Shopify orders, not on Google's conversion count. We do not publish client names without their permission. Read the full case study →

PPC management pricing

Our management fee starts at $750/month. As your ad spend grows, the fee moves to a small percentage of that spend. Your ad budget is paid by you directly to the platform — it's never part of our fee.

Monthly ad spendMonthly management fee
Up to $5,000$750 / month
$5,001 – $10,00015% of ad spend
$10,001 – $25,00012% of ad spend
$25,001 – $50,00010% of ad spend
Above $50,000Custom pricing

One-time setup fee

$500 – $1,000 one-time, for new accounts or ones needing a major rebuild. It covers campaign build, conversion tracking and Merchant Center setup, and is often waived or reduced on a longer-term plan.

Minimum fee by platform

  • Google Ads only$750 / month
  • Meta Ads only$750 / month
  • Google Ads + Meta Ads$950 / month
  • Google + Meta + Microsoft Ads$1,250 / month
  • Google + Meta + LinkedIn AdsCustom pricing

See it alongside our other services on the pricing page. We recommend an initial engagement of at least 3 months — month one is research, setup, tracking and testing; the real gains come as we optimise on your own performance data.

What's included in management

Advertising strategy

Campaign, budget, audience and offer planning built around your goals.

Account & campaign setup

Search, Shopping, Performance Max, Display, remarketing, YouTube and Meta.

Keyword research

Intent-based, long-tail and competitor keywords, grouping and negatives.

Ad copywriting

Headlines, descriptions, extensions and responsive ads — written and tested.

Audience targeting

Location, demographic, interest, custom, lookalike and remarketing audiences.

Conversion tracking

Google Ads, GA4, Tag Manager, Meta Pixel/CAPI, call and purchase tracking.

Ongoing management

Search terms, bids, budgets, negatives and wasteful-spend control.

Optimisation

CPC, CPL, CPA, conversion-rate and ROAS improvement, plus creative testing.

Remarketing

Reconnect with visitors, cart abandoners and past customers.

Competitor monitoring

Track competitor ads, offers and landing pages for new angles.

Clear reporting

Spend, clicks, CTR, leads/sales, CPA and ROAS — in plain language.

Monthly consultation

A regular performance meeting plus email / project communication.

Charged separately

These aren't part of the standard management fee unless we list them in your proposal:

  • •Landing-page design & development
  • •Graphic & video creatives
  • •Website development & fixes
  • •Advanced Merchant Center / product-feed work
  • •Call-tracking & third-party software
  • •CRM & sales automation
  • •Additional ad platforms beyond your agreement

Good to know: you pay your ad budget directly to the platform; results can't be guaranteed (they depend on your market, offer, pricing and site); and campaigns need enough data and time before we can optimise reliably.

More accounts, same method

Results from other accounts we run

Ecommerce and lead generation, built the same way: fix the tracking first, cut what does not sell, then scale what does.

Water filter online store

8.2×

return in its best week, from a standing start

A Google Ads campaign built from nothing. By its second full month it was bringing 43 tracked sales a month at 4.6 times the ad spend. Its best week so far returned 8.2 times the spend.

Same store, after a keyword clean-up

3.6× → 5.7×

return within two weeks

We removed every keyword that had never produced a sale. Return on ad spend rose from 3.6× to 5.7× in two weeks, and the cost of each sale roughly halved.

The client’s second store

7.9×

return in its record month

We raised the budget in steps only after proving the campaign was losing impressions to its budget cap. The result was the store’s biggest month so far: 126 sales at 7.9 times the ad spend.

Physiotherapy clinic

119

enquiries in 7 weeks

The website’s WhatsApp buttons were never tracked and the budget was leaking to spa and job searches. We fixed the tracking, blocked 320 search terms and rebuilt the campaign around real patient searches. By the second month 1 in 4 ad clicks became a WhatsApp, phone or form enquiry.

Family law firm

0

fake leads counted

The account was counting every landing-page visit as a lead, so the reports looked far better than the phone did. We found the stray conversion snippet and rebuilt the tracking so only real form enquiries count.

Pool cleaning service

1 → every

lead measured

The business was getting enquiries while Google Ads showed almost none. The booking page had no call tracking and forms sent people to the thank-you page even when the lead failed to save. We rebuilt the tracking so every form and call is measured.

Figures are from each client's own Google Ads account. Client names are kept private unless they have agreed to be named.

What we usually find when we open an ad account

Owners often think the ads are the problem. Most of the time the ads are only where the problem shows. We work from the first click to the enquiry or the order, and these are the gaps we find most.

Conversion tracking is broken

Calls, WhatsApp and forms are not counted, or are counted twice. The reports then say one thing and the bank says another.

The account runs on default settings

Partner networks, display placements and broad locations are switched on from day one and quietly take the budget.

Nobody is managing it

An account left alone for months keeps paying for searches that never bring a customer.

The page loses people on phones

Slow pages, buttons that are hard to tap, and reviews or coupons that are hard to find on a small screen.

Visitors do not trust the business yet

Few reviews, no badges, no photos of real people. We help owners add photos, collect reviews and bring in influencers who try the product and say what they think.

Ads that convert, because we fix the store too

Most PPC agencies only send traffic. Because we also build and optimise Shopify stores, we improve the landing pages, speed and checkout your ads point to — so more of the clicks you pay for turn into sales.

Lift conversions with Shopify CRO →See our full end-to-end marketing →The 2026 Google Ads bidding change — what to do →

Frequently asked questions

What does a Shopify PPC agency do that a general PPC agency doesn't?

A general agency runs your ads; a Shopify PPC agency also understands the store behind them. We manage the parts generic agencies skip — Merchant Center and product-feed health, Shopify conversion tracking that actually reports revenue, and landing pages fixed by the same team when the ads expose a conversion problem. Ecommerce is all we do.

How much does Google Ads management cost?

Our management fee starts at $750/month for ad spend up to $5,000. Above that it moves to a percentage of spend — 15% from $5,001–$10,000, 12% from $10,001–$25,000, 10% from $25,001–$50,000, and custom pricing above $50,000. This is the management fee only; your ad budget is paid separately, directly to the platform. A one-time setup fee of $500–$1,000 may apply for new or heavily restructured accounts.

Is my ad spend included in the management fee?

No. The management fee is what you pay us to build, run and optimise your campaigns. Your ad budget (what Google actually spends showing your ads) is separate and billed by Google directly, so you keep full control and visibility of it.

How much ad budget do I need to start?

It depends on your margins and goals, but most Shopify stores start with a modest daily budget, prove which campaigns are profitable, then scale. We help you set a starting budget that gives the campaigns enough data to learn without overspending.

Do you set up Google Merchant Center and the product feed?

Yes. Merchant Center and a healthy product feed are the foundation of Shopping and Performance Max. We set them up, fix disapprovals and optimise titles, images and attributes so your products show for the right searches.

How soon will I see results from Google Ads?

Search and Shopping can drive sales within days of launch, while Performance Max usually needs one to two weeks to learn before it stabilises. Real optimisation gains build over the first one to two months as the campaigns gather conversion data.

Can you work with my existing Google Ads account?

Yes. We can take over and improve your current account, keeping its history and learning, or build a fresh one if that is cleaner. Either way, you own the account and the data.

Shopify Select Partner

An official Shopify Select Partner

Vetted by Shopify and trusted by brands across the US, UK, Canada, Singapore, UAE, Australia and India — with a money-back guarantee and on-time delivery on every build.

Get more sales from Google Ads

Send us your store and current account — we'll review your ads free and show you where the wins are.

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