Google Ads & PPC management
Google Ads management for Shopify stores.
We run Google Search, Shopping and Performance Max for Shopify stores — with Merchant Center, a healthy product feed and accurate conversion tracking behind them. You get profitable, measurable paid traffic, not just clicks. Management from $750/mo (your ad spend is separate).
Shopify Partner · 12+ years · Google Merchant Center & Performance Max experts
Brands and teams we’ve worked with
What we run for your store
Google Search
High-intent keywords that capture shoppers already looking for what you sell.
Google Shopping
Your products in the shopping carousel with clean titles, images and prices.
Performance Max
One campaign across Search, Shopping, YouTube, Gmail and Display — tuned to your target.
Google Merchant Center
Full setup, feed fixes and disapproval clean-up so your products actually show.
Meta ads (optional)
Facebook and Instagram ads to pair with Google for full coverage.
Conversion tracking
Accurate tracking and audiences so every rupee or dollar is measured — not guessed.
How we run your paid ads
1. Audit & setup
We review your account (or build it from scratch), fix Merchant Center and feed issues, and set up clean conversion tracking before spending a rupee.
2. Build for your margins
Campaigns are structured around your best products and profit, not vanity clicks — Search, Shopping and Performance Max as your goals need.
3. Optimise continuously
We manage bids, budgets, search terms, creatives and feeds on an ongoing basis, and prepare you for changes like the 2026 target-bidding update.
4. Report & scale
Clear reporting on spend, sales and ROAS. When a campaign is profitable and stable, we scale budget with confidence.
Real results
A 30-day Google Ads turnaround
A leading Indian Ayurveda & wellness brand came to us with an account that spent steadily but returned almost nothing — the conversion tracking was miscounting and Smart Bidding was flying blind. We fixed the measurement, cut the spend that wasn't selling, and scaled what was.
Weekly return on ad spend (ROAS)
From near-zero to a 16× peak once the tracking and bidding were fixed.
Week 5 is a partial week (conversions still maturing). The account settled at an 8.0× ROAS for the month, cross-checked against the store's own Shopify sales.
What moved the needle
- Fixed conversion tracking that was double-counting sales
- Reset Shopping bidding to a profitable target
- Cut the spend on campaigns that weren’t selling
- Built a 130+ term negative-keyword system
- Scaled the winning campaigns, step by step
- Audited the store and handed conversion fixes to the dev team
Real client results, June–July 2026. Client name and revenue figures kept private at the client's request.
PPC management pricing
Our management fee starts at $750/month. As your ad spend grows, the fee moves to a small percentage of that spend. Your ad budget is paid by you directly to the platform — it's never part of our fee.
| Monthly ad spend | Monthly management fee |
|---|---|
| Up to $5,000 | $750 / month |
| $5,001 – $10,000 | 15% of ad spend |
| $10,001 – $25,000 | 12% of ad spend |
| $25,001 – $50,000 | 10% of ad spend |
| Above $50,000 | Custom pricing |
One-time setup fee
$500 – $1,000 one-time, for new accounts or ones needing a major rebuild. It covers campaign build, conversion tracking and Merchant Center setup, and is often waived or reduced on a longer-term plan.
Minimum fee by platform
- Google Ads only$750 / month
- Meta Ads only$750 / month
- Google Ads + Meta Ads$950 / month
- Google + Meta + Microsoft Ads$1,250 / month
- Google + Meta + LinkedIn AdsCustom pricing
See it alongside our other services on the pricing page. We recommend an initial engagement of at least 3 months — month one is research, setup, tracking and testing; the real gains come as we optimise on your own performance data.
What's included in management
Advertising strategy
Campaign, budget, audience and offer planning built around your goals.
Account & campaign setup
Search, Shopping, Performance Max, Display, remarketing, YouTube and Meta.
Keyword research
Intent-based, long-tail and competitor keywords, grouping and negatives.
Ad copywriting
Headlines, descriptions, extensions and responsive ads — written and tested.
Audience targeting
Location, demographic, interest, custom, lookalike and remarketing audiences.
Conversion tracking
Google Ads, GA4, Tag Manager, Meta Pixel/CAPI, call and purchase tracking.
Ongoing management
Search terms, bids, budgets, negatives and wasteful-spend control.
Optimisation
CPC, CPL, CPA, conversion-rate and ROAS improvement, plus creative testing.
Remarketing
Reconnect with visitors, cart abandoners and past customers.
Competitor monitoring
Track competitor ads, offers and landing pages for new angles.
Clear reporting
Spend, clicks, CTR, leads/sales, CPA and ROAS — in plain language.
Monthly consultation
A regular performance meeting plus email / project communication.
Charged separately
These aren't part of the standard management fee unless we list them in your proposal:
- •Landing-page design & development
- •Graphic & video creatives
- •Website development & fixes
- •Advanced Merchant Center / product-feed work
- •Call-tracking & third-party software
- •CRM & sales automation
- •Additional ad platforms beyond your agreement
Good to know: you pay your ad budget directly to the platform; results can't be guaranteed (they depend on your market, offer, pricing and site); and campaigns need enough data and time before we can optimise reliably.
Ads that convert, because we fix the store too
Most PPC agencies only send traffic. Because we also build and optimise Shopify stores, we improve the landing pages, speed and checkout your ads point to — so more of the clicks you pay for turn into sales.
Frequently asked questions
How much does Google Ads management cost?
Our management fee starts at $750/month for ad spend up to $5,000. Above that it moves to a percentage of spend — 15% from $5,001–$10,000, 12% from $10,001–$25,000, 10% from $25,001–$50,000, and custom pricing above $50,000. This is the management fee only; your ad budget is paid separately, directly to the platform. A one-time setup fee of $500–$1,000 may apply for new or heavily restructured accounts.
Is my ad spend included in the management fee?
No. The management fee is what you pay us to build, run and optimise your campaigns. Your ad budget (what Google actually spends showing your ads) is separate and billed by Google directly, so you keep full control and visibility of it.
How much ad budget do I need to start?
It depends on your margins and goals, but most Shopify stores start with a modest daily budget, prove which campaigns are profitable, then scale. We help you set a starting budget that gives the campaigns enough data to learn without overspending.
Do you set up Google Merchant Center and the product feed?
Yes. Merchant Center and a healthy product feed are the foundation of Shopping and Performance Max. We set them up, fix disapprovals and optimise titles, images and attributes so your products show for the right searches.
How soon will I see results from Google Ads?
Search and Shopping can drive sales within days of launch, while Performance Max usually needs one to two weeks to learn before it stabilises. Real optimisation gains build over the first one to two months as the campaigns gather conversion data.
Can you work with my existing Google Ads account?
Yes. We can take over and improve your current account, keeping its history and learning, or build a fresh one if that is cleaner. Either way, you own the account and the data.
An official Shopify Select Partner
Vetted by Shopify and trusted by brands across the US, UK, Canada, Singapore, UAE, Australia and India — with a money-back guarantee and on-time delivery on every build.
Related marketing services
Get more sales from Google Ads
Send us your store and current account — we'll review your ads free and show you where the wins are.