New service · Press release distribution
Press release distribution that gets your brand published.
Got news worth sharing — a launch, a funding round, a milestone? We write your press release properly and distribute it across news, finance, trade and regional media, then send you a report showing exactly where it was published.
Written by humans · You approve before it goes out · You get the published links
Brands and teams we’ve worked with
What is press release distribution?
When your business does something newsworthy, a press release is how you tell the media about it. Press release distribution is the part that gets it in front of them: instead of emailing hundreds of publications one by one, your release is submitted once and syndicated across a network of news sites, finance media and industry press.
The result is coverage that does not live on your own website — independent pages, on other people's domains, that your customers and search engines both find when they look you up.
Where your story gets published
We match your release to the media that fits your brand — not a single blast to everyone.
News and syndication networks
Your story goes out across mainstream news syndication, so it appears on the news sites and aggregators people already read.
Finance and business media
Coverage aimed at business and investor audiences — the right home for funding rounds, expansion news and company milestones.
Industry and trade press
Publications that cover ecommerce, retail and your specific product category, where buyers and partners actually look.
Regional and local media
City and state coverage — useful when you are opening a store, hiring locally, or building a brand in one market first.
How it works
1. Understand the story
We start with what actually happened — a launch, a funding round, an award, a new product. If there is no story yet, we tell you honestly instead of selling you a release.
2. Write it properly
A press release is not a blog post or an ad. We write it in the format editors expect, with the news in the first paragraph, real quotes, and the facts they need to publish it.
3. Choose where it goes
We pick the networks and categories that match your audience. A D2C skincare brand and a B2B software company do not belong in the same places.
4. Distribute and monitor
Your release goes out, and we track where it gets picked up as the coverage comes in.
5. Send you the report
You get a simple report showing where your release was published, with the links — so you can share them, or use them on your site.
Why press releases work for online stores
Most press release services treat every business the same. We work with ecommerce brands every day, so we know what actually moves the needle for a store:
- Trust before the first order. A shopper who has never heard of you searches your brand name. Independent coverage answers “are these people real?” better than any ad.
- Support for your SEO. Mentions and links from news sites are part of how search engines judge a brand — which is exactly the gap most young stores have.
- Something to reuse. Published coverage becomes an “As seen in” strip on your store, proof in your ads, and material for your email list.
- Timed to your calendar. Launches, festive drops and funding news land when they matter, not whenever a queue clears.
What you get
- ✓Press release written by a human, in the format editors accept
- ✓Headline and summary options to choose from
- ✓Distribution across the networks that fit your brand
- ✓A published-links report you can actually use
- ✓Guidance on what makes a story worth publishing
- ✓The release supplied to you in full, so you own the copy
One honest promise: if your news is not strong enough to get published, we will say so before you spend anything — and tell you what would make it a real story.
Frequently asked questions
What is press release distribution?
Press release distribution is the service of sending your company news to a network of publications, news sites and journalists so it gets published beyond your own website. Instead of contacting each outlet yourself, your release is submitted once and syndicated across the network, and you get a report of where it appeared.
Does a press release actually help an online store?
It helps with two things. First, credibility: a customer researching your brand finds independent coverage instead of only your own website and ads. Second, links and mentions from news sites are one of the signals search engines use, which supports your wider SEO. What a press release does not do is deliver instant sales on its own — it works best alongside SEO and ads, not instead of them.
What counts as a story worth publishing?
Real news: a product or store launch, a funding round, a partnership, an award, expansion into a new market, a hire at a senior level, a milestone worth noting, or original data from your own business. If it reads like an advert, editors ignore it — and we will tell you that before you spend money.
Will my release definitely be published everywhere?
No, and be careful of anyone who promises that. Distribution puts your release in front of the network; individual editors still decide what they run. What we can promise is a properly written release, sent to the right places, and an honest report of exactly where it appeared.
How much does press release distribution cost?
It depends on how wide you want the coverage and which networks fit your brand — a single regional release and a full financial-media push are very different pieces of work. Tell us the story you want to publish and we will quote it properly. Call +91-9214930277 or message us on WhatsApp.
Do you write the press release, or do I?
We write it. You give us the facts, the quotes and anything you want included, and we turn it into a release in the format editors expect. You approve it before anything is distributed, and you keep the copy afterwards.
How is this different from a blog post?
A blog post lives on your site and is written for your customers and for search. A press release is written for editors and journalists, follows a strict news format, and is distributed to publications you do not own. They do different jobs, and the best results come from using both.
An official Shopify Select Partner
Vetted by Shopify and trusted by brands across the US, UK, Canada, Singapore, UAE, Australia and India — with a money-back guarantee and on-time delivery on every build.
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Got news worth publishing?
Tell us what happened — we'll tell you honestly whether it is a story, and what it would take to get it published.