How To Optimize Your Product Page on Shopify?
The product page is one of the most important pages on your online store. It is the place where your prospective customers begin their purchasing journey. Also, it is where people get to know about what you’re selling.
To drive more traffic to your store, you need to have a great product page.
The main aim of a product page is to achieve higher conversion rates. In simpler terms, for each customer who searches for your site, you want them to land on one of your product pages which makes their purchasing decision easy and effective.
Being a Shopify merchant, you must have heard this many times, and maybe you would have ended up reading different posts or articles on how you can optimize your product page to increase conversion rates.
However, even after you implement various strategies and techniques, you might not be getting effective results.
To help you in that case, we’ve curated a list of strategies that you can use to optimize your product page on your Shopify store.
Before moving on to the strategies, let’s know what exactly product page optimization is and why you need to optimize your product page. Also, we’ll look at the elements which make a great product page.
So, let’s get started with it!
What is Product Page Optimization?
Product page optimization includes creating and adjusting the elements present on a product page to give a boost to the conversion rates. With this, one can easily turn visitors into paying customers, thus, increasing ROI for your business
Why Optimize Your Shopify Product Pages?
Most Shopify merchants assume that the success of their e-commerce store in the marketplace has a direct relation with the quality of the products they’re selling. And no doubt, it is important.
However, Shopify product page optimization plays a significant role in boosting sales and rankings on SERPs. If your customers start to find your products online, your product pages need to be optimized appropriately such that it shows your business to prospective customers and ultimately appeal to them.
Optimizing product pages imposes several benefits on the store, which include:
- Increased conversions
- Higher rankings in SERPs
- Improved brand awareness
- More web traffic
Undoubtedly, it is crucial to optimize your homepage too, but Shopify store merchants have to work on optimizing the product pages such that effective results are achieved.
What Makes A Great Product Page on Shopify?
Product pages are quite simple. You must give your prospects the right amount of information to help them reach out for the product they’re looking for and encourage them that they are buying the right product.
So, are you looking to create a product page that converts? But what does it includes? Four basic things help create a great product page. Let’s see what those are:
- Product: No doubt, it is the center of attraction and it has to outshine. You must present the details in such a manner that tells exactly what you’re selling. You must address all the queries that your customers might have before they buy your product.
- Brand: Brand plays one of the most crucial roles, from social media posts to email advertising, branding has a key role. But, it is especially important on the product pages.
That’s because people might not prefer visiting your homepage before buying products from your store, thus, branding matters on your product pages.
- Product’s Content: The product’s details play an important role since it is how you combine the information your prospects need with your brand’s tone.
- Page’s UI & UX: Your product page’s design and user experience play a key role in converting your visitors to customers. Keep in mind that you rule out all the nuances present on the page.
Arrange the page’s content, pictures, details, and other information in a manner that attracts and retains customers on your product page. Also because it greatly affects your store’s conversions.
Tips to Optimize your Product Pages
Now that you’re aware of some essential elements on a product page, let’s move ahead to the product page optimization tips.
Use Clear Call-to-Actions
When does someone finally buy a product from your product page? They need to click on a button that allows them to reach the checkout page.
But, if that button is hidden somewhere on the page, you won’t be able to convert many visitors into paying customers.
For instance, have a look at this product page.
There’s only one button on this product page that attracts the user’s attention: Add to Cart. This CTA button is big, bold, and the only text on the page with a background color.
So, visit your website and go through your product pages. Keep a note that your CTA button must be prominent, bold, and highlighted.
Include Social Proof
Doesn’t matter how unique your product is, people will still follow the lead of others. After all, why should they buy a product if no one has tried it?
That’s why you must include social proof on your product pages.
According to the latest study, almost 84% of people trust online reviews. After going through the reviews, 68% of them form an opinion and make a purchase decision.
Here’s another example of this strategy used by a brand offering sunglasses.
This product has 91 reviews from its customers. Also, see that this information is near the product description.
You can even link the actual reviews to this section. It means if anyone clicks on it, it will drive them to the place where actual reviews are placed.
Use Professional Photography
No doubt, online customers depend on product images to make their purchasing decisions.
You can’t rely on your smartphone for taking product pictures. It requires professional photography. So, hire a photographer that conducts photoshoots with professional equipment and software.
On the other hand, ensure that you’re taking the right photos for your product pages.
Let’s understand this with an example.
Let’s assume you’re selling a wristwatch. If you put a photo of a watch alone, it won’t impress customers. But if you put it on someone’s wrist, it will give them better insights into how this product will look on their wrist.
Now, this is what great photography is called! They’ve used the right set of images to show how their watch will look on a person’s wrist.
These photographs tell the real story of the product, and such photography should be prioritized.
Carefully Create Product Descriptions
This is probably one of the worst mistakes that Shopify merchants make on their product pages. Everything on the product page looks excellent until the description.
Describe your product in brief. That doesn’t mean that you’ve to include long paragraphs. No one, absolutely no one, wants to read huge blocks of text. Keep it short and simple. Try to include bullet points instead of paragraphs.
Look at this product specification from a brand that offers bicycles.
They’ve specifically described everything important for a customer to know before buying it. Also, it has addressed all the concerns that a customer might have.
This kind of product description will encourage customers to purchase through your website.
Add Appealing Videos
It’s said that a picture speaks 1,000 words. But have you ever thought about how videos can affect your product page?
No doubt, pictures can allow your customers to get a better understanding of your products. But a video can give them a deep insight into everything.
According to the latest study, 90% of online shoppers say that product videos help process the buying decision. And 70% of marketers say that videos help increase conversion rates.
Go through this example of a product page.
For them, videos play an important role since they’re selling a television. It shows exactly what all features this television provides.
Videos are important for your business if you’re selling products that require more explanation. It isn’t necessary if you’re selling a shirt.
Product pages play an important role in your Shopify store.
When a visitor lands on one of your product pages, they are just some clicks away from getting converted into paying customers. Being a Shopify store owner, it is your duty you ensure that your product pages are properly optimized such that it drives sales to your store.
You can use this guide as your reference and ensure that all your product pages have relevant elements required for rocking the stage.
We hope that you’ve gained knowledge on how you can optimize your product pages for boosting conversion rates.
Let us know about that in the comments section below!