Case study · Fitness and physiotherapy brand, Singapore
Two gym locations moved from page 2 into Google’s top 5
A premium personal training and physiotherapy brand runs two private gyms in Singapore. The site had grown past 270 pages across a custom PHP site and a WordPress blog. An outside audit had flagged hundreds of issues, and Google was sending Business Profile visitors to an old page.
Work: Technical SEO, structured data, local search · Period: 2026
Top 5
both gym locations, from page 2
5×
more clicks to the location pages
3.2%
click-through rate, up from 1.4%
70+
pages given structured data
What was wrong
- A vendor’s audit listed hundreds of errors, many of them counted from commented-out code.
- Both Google Business Profiles pointed at an old page, not the location pages.
- The site earned impressions but turned few of them into clicks.
What we did
Audited the audit
We re-checked the vendor’s report page by page, fixed the real issues and ignored the noise.
Fixed the technical foundations
Duplicate and missing headings brought to zero, almost 50 broken URLs redirected, video schema and canonical loops repaired, security headers added. No change to the design.
Structured data on 70+ pages
Trainer profiles, success stories, services and physiotherapy pages, so Google understands who the coaches are and what each service offers.
Rebuilt the local search setup
Both Business Profiles now point to the right location pages.
Rewrote 17 Google listings
Titles and descriptions for the location, personal training and physiotherapy pages, matched to what people in Singapore search for.
Linked content to services
The top 20 blog articles now link to the personal training and physiotherapy pages.
The results
| Before | 10 |
|---|---|
| After | 52 |
| Before | 1.4% |
|---|---|
| After | 3.2% |
- The first location rose from position 11.5 to 4.4, and the second from 13.7 to 5.3.
- Clicks to the location pages went from 10 to 52 per 10 days.
- Click-through rate more than doubled, from 1.4% to 3.2%, the account’s best week on record.
- The homepage ranks in the top 3, and the physiotherapy page climbed from position 32 to 17.
Positions, clicks and click-through rate are from the client’s Search Console account. We do not publish client names without their permission.
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