Shopify Pages: A Guide to Creating an Online Store

Shopify Pages_ A Guide to Creating an Online Store

When a visitor steps into the Shopify store, the journey from their first impression to completing the purchase, says it all. The Shopify pages need to create a connection with your prospective customers and guide them in a way that urges them to complete purchases on your store.

There are certain pages that every Shopify store needs – a homepage, an About Us page, a Contact Us page, an FAQ page, Collection Pages, and Product pages. When designed and written well, these pages can not only provide valuable information to your customers but also make your brand stand out and build trust.

However, creating Shopify pages can be a tedious task, especially for those who’re new to the e-commerce platform.

With cut-throat competition in the online marketplace, it is essential that you ensure that your store’s pages not only look great but also communicate your brand’s unique selling proposition.

In this blog, we’re going to dive deeper into the main Shopify pages and provide some of the best practices for creating pages that appeal to your prospective customers and drive sales.

From crafting compelling headlines to using persuasive language, we’ll cover everything you need to know to create pages that will leave a lasting impression on your customers and set your store up for success.

Must-have Shopify Pages for your Store

There are many types of Shopify pages that you need to create to complete your customer’s journey on your store. Let’s take a look at some of the must-have pages that you need to add to your Shopify store.

1. Homepage

Shopify Homepage

The homepage of your Shopify store is the first thing that a customer looks at when landing on your store. It is just like the front door of your physical store.

Once a visitor lands on your homepage, you need to ensure that you strike the first impression, establish credibility and trust, and through specific product or collection pages on your store.

Here are some tips that you can keep in mind while creating a homepage for your Shopify store:

  • Keep it Simple: A cluttered homepage can be overwhelming and confusing for visitors. Focus on a clean, minimalist design that highlights your products and brand message.
  • Use High-Quality Images: Images are the first thing visitors notice when they arrive on your homepage. Use high-quality images that showcase your products and create a strong visual impact.
  • Create a Strong Headline: Your homepage headline should be attention-grabbing and clearly communicate what your store is all about. Make it concise and memorable.
  • Use Clear Calls-to-Action (CTAs): Use strong and prominent CTAs that encourage visitors to take action, such as “Shop Now” or “Learn More.”
  • Make Navigation Easy: Ensure that visitors can easily navigate your homepage and find the information they’re looking for. Use clear menus and links to guide visitors to other pages on your site.
  • Add Social Proof: Use customer reviews, ratings, and testimonials to build trust and credibility with visitors.

2. Product Page

Shopify Product Page

When it comes to shopping online, prospective customers can’t touch or feel your products. Thus, it’s crucial that your product pages display relevant information like product images, descriptions, prices, features, functionalities, reviews, and ratings.

Other than that, take help from these tips to build the perfect product page for your Shopify store:

  • Use High-Quality Images: Product images are the most important element of any product page. Also, ensure that you show your products from various angles, including close-ups of unique features.
  • Write Compelling Product Descriptions: Use persuasive language to describe your products and highlight their unique features and benefits.
  • Display Product Reviews & Ratings: Including customer reviews and ratings can build trust and credibility with visitors and help them make informed purchase decisions.
  • Use Clear Calls-to-Action (CTAs): Use clear and prominent CTAs, such as “Add to Cart” or “Buy Now,” to encourage visitors to make a purchase.
  • Provide Detailed Product Information: Include all the necessary information about your products, including dimensions, materials, and care instructions.
  • Show Related Products: Include related products or product bundles on the product page to encourage visitors to browse and discover other products in your store.

3. Collection Page

Shopify Collection Page

Do you know that a website’s compelling navigation can help boost conversion rates by 22%? Well, this also clears the fact that offering clean and intuitive navigation can help customers find products quicker and easier.

That’s where Shopify collection pages come to play!

The collection page combines similar products together and makes it easier for people to get the product they’re looking for.

Here are some of the best practices that you need to keep in mind while creating collection pages:

  • Organize Products Logically: Group products in a way that makes sense to users, such as by category, color, price range, or style.
  • Include Relevant Filters: Offer filters that enable users to refine their search results by size, color, brand, price range, or other attributes.
  • Provide Social Proof: Display customer reviews, ratings, and testimonials on your collection pages to build trust and credibility with potential buyers.
  • Use High-Quality Images: Product images are the most important element of any product page. Also, ensure that you show your products from various angles, including close-ups of unique features.

4. Cart Page

Shopify Cart Page

Before a customer moves toward the checkout process, they review and make changes to their order. That’s done on the Shopify cart page. Thus, it is crucial that you customize your cart page such that your customers get a better shopping experience.

Here are some tips that you need to keep in mind while creating or customizing cart pages on your Shopify store:

  • Keep it Simple & User-Friendly: Make sure that your cart page is simple such that customers can easily find the items they have added to their cart, see the prices, and easily proceed to checkout.
  • Display Shipping & Tax Information: It’s important to clearly display shipping and tax information on the cart page so that customers can see the total cost of their order, including any additional fees.
  • Provide Product Recommendations: Consider adding product recommendations on the cart page to encourage customers to add more items to their cart.
  • Add Trust Badges & Security Information: Customers want to know that their personal and financial information is secure. Display trust badges and security information on the cart page to reassure customers and build trust.

5. Checkout Page

Shopify Checkout Page

The checkout page is the final step in completing purchases. It allows customers to enter payment details and place their orders. The Shopify checkout page ought to work quickly with minimal effort from the customer’s end.

Other than that, Shopify checkout page customization should be prioritized to fit your brand’s look and design. Also, it must reduce cart abandonment cart.

Here are some of the best practices that you need to keep in mind for creating or customizing Shopify checkout pages:

  • Minimize Form Fields: Minimize the number of form fields to be filled by the customer to reduce friction and improve the checkout experience. Only collect the essential information required to complete the purchase.
  • Use Trust Signals: Trust signals such as security badges, customer reviews, and logos of trusted payment providers can help build trust with your customers and increase the likelihood of them completing the checkout process.
  • Enable Guest Checkout: Allow customers to checkout as a guest without creating an account, as this can reduce friction and improve the checkout experience.
  • Provide Multiple Payment Options: Ensure that you offer multiple payment options on your checkout page such as credit cards, PayPal, Apple Pay, and more such that customers can complete their purchases easily.

6. About Us Page

Shopify About Us Page

The About Us page is a place where you share stories behind your brand and thus build trust and loyalty with your customers.

To enhance the About Us page, you can add the milestones of your brand journey, Unique Selling Proportions, Behind-the-scenes, how you work, team images, and more. This way, you can talk more about your brand and create a connection with your audience.

7. Landing Page

Shopify Landing Page

The Shopify Landing Pages are created to guide visitors to take a specific conversion action on your store. And if your landing pages aren’t effective in turning visitors into customers, you’re missing out on a lot of sales and revenue.

Here are some tips that you need to keep in mind while creating Shopify landing pages:

  • Define your Goals: Before you start creating your landing page, define your goals. Determine what kind of action you want your customers to take on your landing page such as filling out a form, signing up for a newsletter, or more.
  • Optimize your Landing Page for SEO: Ensure that your landing pages are optimized for SEO such that your store’s ranking on SERPs gets improved. You can achieve this by using relevant keywords, meta tags, and alt tags.
  • Use Persuasive Copy: Use persuasive copy to convince visitors to take action. Focus on the benefits of your product or service and use emotional triggers to appeal to your audience.

8. Contact Us Page

Shopify Contact Us Page

Well, no doubt, you would be adding a separate FAQ section to each product page. But what if customers have more questions in their minds? That’s where the Contact Us page comes to the role!

A Contact Us page is a place where your customers can ask questions, raise concerns, or provide feedback about your products or services. Ensure that it is designed in a way that makes it easy for your customers to get in touch with you and rest assured that their queries will be answered soon.

9. Blog Page

Shopify Blog Page

Blog pages are effective pages that can help you reach out to your customers in a short span of time. You can do so by offering content that is engaging, and thus, you can earn customers’ trust, showcase the quality of your products, and influence them to reach a buying decision.

In addition to that, ensure that you have an SEO-optimized blog page such that your customers can easily find them on search engines while searching for related queries.

Here are some tips that you need to keep in mind while creating a Shopify blog page:

  • Use a Clean & Simple Layout: Ensure that your blog page has a simple and clean layout that is easy to navigate and read for your audience. Also, use a clear font and color scheme that aligns with your brand.
  • Use Images: You must use relevant images in your blog post to make your content visually appealing and enticing. Keep in mind that your images are optimized for the web such that the loading speed doesn’t get affected.
  • Use Internal Linking: Use internal linking to link to other relevant blog posts and pages on your website. This will help improve your site’s SEO and keep visitors engaged longer.
  • Optimize your Blog for SEO: Optimize your blog for SEO by using relevant keywords, meta descriptions, and alt tags for images. This will help improve your store’s ranking on SERPs and eventually drive more traffic to your blog.

10. Coming Soon Page

Shopify Coming Soon Page

A Shopify Coming Soon page is the best way you can use to acknowledge your audience about your upcoming products. This will not only spark curiosity in the minds of customers but will also help you gather valuable feedback from them.

How to Add New Pages on Shopify?

To start building your Shopify store, you ought to have pages.

So, let’s get started with creating the most basic pages of your store, namely, the FAQ page, Contact Us Page, Terms & Conditions page, Shipping Policy, and more. Here are the steps that can help you create a page in Shopify.

Step 1: From your Shopify store’s dashboard, navigate to Online Store > Pages. Click on the Add page button that you can find at the upper right corner of the page.

Shopify Add Page

Step 2: Add the title and page content in the given fields below. After that, you can also edit how your page will show up on the search engines. Edit the title, meta description, and URL handle in the respective fields.

Learn more about it in our SEO Checklist for Shopify Store.

Shopify Add Page Content

Step 3: Next, you need to select whether your page will be Hidden or Visible on your store.

You can also set your page to go visible on a certain date by clicking on Hidden and then adding the date and time you want to go live.

Don’t forget to click on Save at the end.

Shopify Page Set Visibility

How to Add a Product Page on Shopify?

Product pages are the most important pages of a Shopify store. It is a place that either encourages shoppers to complete the purchases or move on to another store.

When it comes to creating a product page in Shopify, you need to create a product that automatically gets a page.

Below are the steps that you can follow to create a product page on Shopify.

Step 1: From your Shopify store’s admin panel, go to Products > Add Product.

Shopify Add Product

Step 2: Next, give the title of your product, and add a description and product photos. Keep in mind that you add product images of relevant sizes.

Learn more about it in our Shopify image sizes.

Other than that, you can also add the channels where this new product will be displayed.

Shopify Add Product Details

Step 3: Next, enter the product details into the below-mentioned fields:

  • Price, compare-at-price, and cost per item
  • SKU number, barcode, and inventory tracking
  • Product category, type, vendor, collections, and tags
  • Shipping weight and customs information
  • Product variants
  • Theme template and SEO details
  • Metafields

Learn more about it in our guide to create metafields!

Shopify Add Product Pricing

Shopify Add Product Metafields

Now, click on the Save button, and you’re all set!

How to Add a Collection Page on Shopify?

Just like the product pages, collection pages are created by creating a new product collection.

Do you know what collections are? Collections are a group of products assembled together to specific criteria. For instance, all the giftable products that are under $29, or a newly launched set of products.

Collections can be created by adding products manually or one by one by automating the process.

Adding a collection page on Shopify is quite an easy task. Have a look at our guide to creating a collection page in Shopify.


Did you know about all the Shopify pages that we mentioned in the blog? If not, then we hope this blog helped you get details on everything for your Shopify store.

Also, now you might have understood why these Shopify pages are important for your store.

If you want to learn more about Shopify, check out these 8 Shopify mistakes you must avoid.

Other than that, if you’ve got more questions, let us know in the comments box below or contact us directly!

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