How to Add Video to Your Shopify Store Pages?
Over the last several years, the shopping industry has witnessed great changes.
Today, technology has made it easier for online shoppers to find everything they are looking for with just a few clicks. You need not make an afternoon of it – it’s all possible in just a matter of few minutes.
On the other hand, online businesses have become competitive since more merchants considering switching to online platforms. This clears that each online business has to compete with its competitors who are selling the same type of products and services. This marks the importance of the visual appeal and aesthetics of their stores.
One of the best ways of enhancing appeal and aesthetics is by using videos. This can help you create a good impression on the customers and boost trust, reputation, and engagement.
Most importantly, it can help you bring a positive shopping experience, making them stand apart from the competitors.
In this blog, we’ll talk about the importance of adding videos to your Shopify store and the steps of adding videos easily.
So, let’s get started!
Why you must add videos to your Shopify store?
Today, people want to know the products better before they buy them. That’s where videos can help bridge the gap between real life and online.
The reasons why you must add videos to your Shopify store include:
- Increased Engagement: Videos can capture a customer’s attention and keep them on your website longer, leading to increased engagement.
- Improved Product Understanding: Videos can provide customers with a more comprehensive understanding of your products and their features, leading to better-informed purchasing decisions.
- Increased Conversions: By providing customers with more information and building trust, videos can lead to increased conversions and sales.
- Better SEO: Google and other search engines favor websites with rich multimedia content, so adding videos to your Shopify store can help to improve your search engine rankings.
- Building Trust & Credibility: By showcasing the people behind your brand or the manufacturing process, videos can help to build trust and credibility with customers.
- Increased Social Media Shares: Videos are highly shareable on social media, so adding videos to your Shopify store can help to increase brand awareness and drive traffic to your website.
Types of Videos you can use on your Shopify Store
There isn’t just one type of product video that you can insert on your product page. You can use other forms of videos on other pages of your store.
Here are some types of videos that you can use on your Shopify store:
Product Launch Videos
Product launch videos are a powerful tool for introducing new products to your customers and building excitement around your brand.
They can be used to showcase the features and benefits of the new product, provide a behind-the-scenes look at the product creation process, and share positive customer testimonials.
Additionally, live launch events and virtual reality/360-degree videos can provide customers with an immersive shopping experience. Partnering with influencers can also be an effective way to reach a wider audience.
Overall, product launch videos can help to increase engagement, drive conversions, and build trust and credibility with customers.
Customer Reviews
Customer review videos can be an effective way to showcase positive feedback from satisfied customers on your Shopify store. These videos can be used to demonstrate the real-life use of the products and how it has helped customers. They can also be used to show the product in action, highlighting its features and benefits and providing a more comprehensive understanding for potential customers.
You can also make sure that these videos are easily accessible by adding them to the product pages, creating a separate customer review video page, or incorporating them into the homepage.
Product Demos
Product demo videos are a great way to showcase your products in action and demonstrate their features and benefits on your Shopify store.
These videos can be used to provide customers with a more comprehensive understanding of your products, which can lead to better-informed purchasing decisions and increased conversions.
You can make sure that these videos are easily accessible by adding them to the product pages, creating a separate product demo video page, or incorporating them into the homepage.
Feature Announcements
Feature announcement videos can be an effective way to introduce new features and updates to your customers on your Shopify store.
These videos can be used to showcase the new functionality and how it will benefit customers, providing them with a more comprehensive understanding of the changes and encouraging them to try them out.
You can make sure that these videos are easily accessible by adding them to the product pages, creating a separate feature announcements video page, or incorporating them into the homepage.
It’s also a good idea to send an email to your existing customer base, to inform them about the new features and direct them to the video.
Comparison Videos
Comparison videos can be an effective way to highlight the unique features and benefits of your products on your Shopify store. These videos can be used to compare your products with similar ones in the market, demonstrating how your products stand out and why customers should choose them over others.
You can make sure that these videos are easily accessible by adding them to the product pages, creating a separate comparison video page, or incorporating them into the homepage.
How to Add a Video to your Shopify Homepage or Any Other Page?
Videos, whether on the homepage or product page, can increase conversions by helping visitors understand your offerings since it gives customers as much information about your business and offerings.
So, now let’s get into the steps of adding a video to your store’s homepage or any other page.
Step 1: Upload the Video to Shopify
From your Shopify store’s admin, click on Settings.
Next, you need to click on the Files.
To upload a video that you’ve already downloaded in your system, you need to click on Upload Files.
Select the video from your system and upload it.
So, here’s the video that we uploaded.
Step 2: Create a New Section
From your Shopify store’s dashboard, go to Online Store and click on Themes. Next, find the theme that you wish to edit on, then click on Actions and Edit Code.
Scroll down the left scrollbar until you find the Sections directory. Click on Add a new section and enter a name for that section. Here, I’m taking it as a Homepage video.
When you click on Create Section, you’ll be directed to a template with space to add your section schema, CSS stylesheet, and JS.
Step 3: Include the New Section on Home Page
Now, move on to the theme editor through Customize option.
To add the new section, click on Add Section.
Search for the section name that you created in the code editor. Here, I’m searching for “Video”. Click on it!
From here, you can enter the video heading, size, cover image, URL, and alt text.
Lastly, when you’re done with it, don’t forget to hit the Save button.
Things to Consider While Adding Videos to your Shopify Store
Adding a video to your Shopify store’s page can be a great way to attract and engage customers to your store. However, there are a few things that you need to consider while adding videos to your store’s pages and that are:
- Keep it relevant: Make sure that the videos you add to your Shopify store are relevant to your products and brand.
- Optimize for different devices: Optimize your videos for different devices such as desktops, mobile, and tablets to ensure that they look great on all screen sizes.
- Keep it short: Keep your videos short and to the point. Long videos can be off-putting to viewers, so aim to keep your videos under 2 minutes in length.
- Optimize for SEO: Optimize your video for SEO by adding a title, description, and relevant keywords.
- Use High-Quality Visuals: Use high-quality visuals such as product images and footage to make your video more engaging.
- Test Before Publishing: Before publishing your video, test it on different devices and browsers to ensure that it looks and sounds great.
- Add a Call to Action: Include a call to action in your video to encourage viewers to take action, such as visiting your website or making a purchase.
Wrapping Up
When considering adding videos to your Shopify store, know that it is going to have a long-lasting effect on your customers.
Being a Shopify store merchant, your main task is to find ways and means to engage and inform your customers about your offerings. And to help in that, video sets in it.
Moreover, it can help you drive more visitors, increase sales, and ultimately better rankings for your store in SERPs.
If you want to customize your Shopify store’s pages in an easy and effective manner, PRP Webs is there to help you. Our expert developers can help you add videos, images, product collections, and whatnot to your store.
Give us a call to discuss your project!
What’s next?
If you’re looking to enhance the checkout pages for your Shopify store, give this blog a read!
