How to Add Video to Your Shopify Store Pages?
Indeed, videos are a real game changer in the digital marketplace where 98% of customers consider videos helpful while making a purchase decision. It is crucial for us, as businesses, to grab the attention of customers and increase retention rates.
To achieve this, embedding videos to your Shopify store’s pages is a great idea!
By doing this, you can create a good impression in minds of your customers, build a positive brand reputation, and boost engagement. Most importantly, it can help you bring a positive shopping experience, making them stand apart from the competitors.
In this blog, we’ll talk about the importance of adding videos to your Shopify store and the steps of adding videos easily.
So, let’s get started!
Do Videos Help Increase Conversions?
Indeed, there has been a huge shift in the way businesses perform in the past few years. Today, people can get anything they want without leaving their comfort.
People now consider shopping online and it has been a major trend. And, for merchants, it has been a great responsibility to convert window shoppers into paying customers.
A video can prove to be an effective way to create a long-lasting impression in the minds of the customers, thus, increasing your conversion rate.
Whenever you add a video to a Shopify store page, you boost the conversion rate by 20%. That’s because the customers get a better understanding of everything through a video.
Why you Must Consider Adding Videos to your Shopify store?
Today, people want to know the products better before they buy them. That’s where videos can help bridge the gap between real life and online.
The reasons why you must add videos to your Shopify store include:
1. Increased Engagement: Videos can capture a customer’s attention and keep them on your website longer, leading to increased engagement. Adding videos to your Shopify store can help to increase engagement in several ways.
- It can capture the attention of your audience and provide customers with a more experience with your products.
- Videos can help to increase the time spent on your site, as prefer watching a video than read through product descriptions.
- Lastly, videos can help to build trust and credibility with your audience by providing a detailed glimpse into your product.
2. Improved Product Understanding: Videos can provide customers with a more comprehensive understanding of your products and their features, leading to better-informed purchasing decisions.
Adding videos to your Shopify store can help to improve product understanding in several ways.
- Videos provide a more visual and dynamic way of showcasing your products than static images or text-based descriptions.
- It can help to address common concerns that your customers may have about your products.
- Also, it can help showcase different use cases of your products, helping customers to envision how they might use your products in their own lives.
3. Increased Conversions: By providing customers with more information and building trust, videos can lead to increased conversion rates and sales.
Adding videos to your Shopify store can help to increase conversions in several ways.
- Firstly, videos can help to showcase your products in a more engaging and persuasive way than static images or text-based descriptions.
- Secondly, videos can help to build trust and credibility with your end customers, since these can help to reassure customers that they are making a smart buying decision.
- Thirdly, videos can help to address common objections or concerns that customers may have about your products, such as cost, complexity, or compatibility.
4. Better SEO: Google and other search engines favor websites with rich multimedia content, so adding videos to your Shopify store can help to improve your search engine rankings for your Shopify store.
Adding videos to your Shopify store can help to improve your SEO in several ways.
- Videos can help to increase the number of inbound links to your site, as other websites may embed or share your videos if they find them valuable or informative.
- Videos can help to target specific keywords or phrases that are relevant to your products or industry.
- Adding videos can help to reduce bounce rates and increase repeat visits, which can have a positive impact on your SEO.
5. Building Trust & Credibility: By showcasing the people behind your brand or the manufacturing process, videos can help to build trust and credibility with customers. Adding videos to your Shopify store can be an effective way to achieve this.
- Videos can be used to showcase the quality of your products. This can be achieved by close-up shots, 360-degree views, and demonstrations about these are made.
- Also, videos can help to provide valuable education and insights that can position your brand as an industry thought leader or expert.
6. Increased Social Media Shares: Videos are highly shareable on social media, so adding videos to your Shopify store can help to increase brand awareness and drive traffic to your website.
Adding videos to your Shopify store can help to increase social media shares in several ways.
- Video, in the form of shorts or reels, are more likely to be shared on social media since they are eye-catching and memorable.
- Videos can help optimize your social media presence which can drive traffic to your store, and hence, increase brand engagement.
Types of Product Videos you Can Use for your Store
There isn’t just one type of product video that you can insert on your product page. You can use other forms of videos on other pages of your store.
Here are some types of videos that you can use on your Shopify store:
1. Product Launch Videos
Product launch videos are a powerful tool for introducing new products to your customers and building excitement around your brand.
They can be used to showcase the features and benefits of the new product, provide a behind-the-scenes look at the product creation process, and share positive customer testimonials.
Additionally, live launch events and virtual reality/360-degree videos can provide customers with an immersive shopping experience. Partnering with influencers can also be an effective way to reach a wider audience.
Overall, product launch videos can help to increase engagement, drive conversions, and build trust and credibility with customers.
2. Customer Reviews
Customer review videos can be an effective way to showcase positive feedback from satisfied customers on your Shopify store. These videos can be used to demonstrate the real-life use of the products and how it has helped customers. They can also be used to show the product in action, highlighting its features and benefits and providing a more comprehensive understanding for potential customers.
You can also make sure that these videos are easily accessible by adding them to the product pages, creating a separate customer review video page, or incorporating them into the homepage.
3. Explainer Videos or Product Demos
Product demo videos are a great way to showcase your products in action and demonstrate their features and benefits on your Shopify store.
These videos can be used to provide customers with a more comprehensive understanding of your products, which can lead to better-informed purchasing decisions and increased conversions.
You can make sure that these videos are easily accessible by adding them to the product pages, creating a separate product demo video page, or incorporating them into the homepage.
4. Feature Announcements
Feature announcement videos can be an effective way to introduce new features and updates to your customers on your Shopify store.
These videos can be used to showcase the new functionality and how it will benefit customers, providing them with a more comprehensive understanding of the changes and encouraging them to try them out.
You can make sure that these videos are easily accessible by adding them to the product pages, creating a separate feature announcements video page, or incorporating them into the homepage.
It’s also a good idea to send an email to your existing customer base, to inform them about the new features and direct them to the video.
5. Product Comparison Videos
Comparison videos can be an effective way to highlight the unique features and benefits of your products on your Shopify store. These videos can be used to compare your products with similar ones in the market, demonstrating how your products stand out and why customers should choose them over others.
You can make sure that these videos are easily accessible by adding them to the product pages, creating a separate comparison video page, or incorporating them into the homepage.
How to Add a Video to your Shopify Homepage or Any Other Page?
Videos, whether on the homepage or product page, can increase conversions by helping visitors understand your offerings since it gives customers as much information about your business and offerings.
So, now let’s get into the steps of adding a video to your store’s homepage or any other page.
Step 1: Upload the Video to Shopify
From your Shopify store’s admin, click on Settings.
Next, you need to click on the Files.
To upload a video that you’ve already downloaded in your system, you need to click on Upload Files.
Select the video from your system and upload it.
So, here’s the video that we uploaded.
Step 2: Create a New Section
From your Shopify store’s dashboard, go to Online Store and click on Themes. Next, find the theme that you wish to edit on, then click on Actions and Edit Code.
Scroll down the left scrollbar until you find the Sections directory. Click on Add a new section and enter a name for that section. Here, I’m taking it as a Homepage video.
When you click on Create Section, you’ll be directed to a template with space to add your section schema, CSS stylesheet, and JS. Or, you can copy and paste the below-mentioned code for the same!
<div class="page-width" data-section-id="{{ section.id }}" data-section-type="featured-video-section">
{% if section.settings.heading != blank %}
<h2 class="text-center">{{ section.settings.heading | escape }}</h2>
{% endif %}
{% if section.settings.video_url.id == blank %}
<iframe src="//www.youtube.com/embed/_9VUPq3SxOc?rel=0&showinfo=0&vq=720" width="1060" height="600" frameborder="0" allowfullscreen></iframe>
{% else %}
{% if section.settings.video_url.type == "youtube" %}
<iframe src="//www.youtube.com/embed/{{ section.settings.video_url.id }}?vq=720" width="1060" height="600" frameborder="0" allowfullscreen></iframe>
{% elsif section.settings.video_url.type == "vimeo" %}
<iframe src="//player.vimeo.com/video/{{ section.settings.video_url.id }}?byline=0&portrait=0&badge=0" width="1060" height="600" frameborder="0" allowfullscreen></iframe>
{% endif %}
{% endif %}
</div>
{% schema %}
{
"name": "Video",
"class": "index-section",
"settings": [
{
"type": "text",
"id": "heading",
"label": "Heading",
"default": "Video"
},
{
"type": "video_url",
"id": "video_url",
"label": "Video link",
"accept": ["youtube", "vimeo"]
}
],
"presets": [
{
"name": "Video",
"category": "Video"
}
]
}
{% endschema %}Step 3: Include the New Section on Home Page
Now, move on to the theme editor through Customize option.
To add the new section, click on Add Section.
Search for the section name that you created in the code editor. Here, I’m searching for “Video”. Click on it!
From here, you can enter the video heading, size, cover image, URL, and alt text.
Lastly, when you’re done with it, don’t forget to hit the Save button.
How to Add a Video to the Product Description in Shopify?
Here are the steps that you can follow to add a video to the product description section. Follow them!
Step 1: From your Shopify store’s admin area, go to Products and select any one product from the list to which you wish to add a video to.
Step 2: In the description section, click on the </> icon to Show HTML.
Step 3: Next, after the product description, type <!– split –> and enter your video embed code. Lastly, Save the changes you made.
Hence, adding a video to the product description in Shopify isn’t a complicated task. Follow the steps, and your video will appear in your product description.
Best Practices for Adding Video to your Shopify Store’s Pages
Adding a video to your Shopify store’s page can be a great way to attract and engage customers to your store. However, there are some best practices for adding video to your store’s pages and those are:
1. Keep it Relevant
No doubt, you wish to showcase all the nitty-gritty details you have for your product or brand to make the most out of it.
On the other hand, what really matters is that the video should provide customers with the answers that can make them a purchase decision.
Thus, make sure that the videos you add to your Shopify store are to the point and it must focus on the features, benefits, and other important details of your products or brand.
2. Keep Video Short
People nowadays are too busy and they aren’t focused too long on anything. So, do not turn them off by making your video too long.
According to a recent study, you must keep the video length under two minutes such that it generates the most engagement and interaction.
If you’re making explainer videos for your product, ensure that you keep it short and focus on what you want to deliver.
3. Optimize for Different Devices
Optimize your videos for different devices such as desktops, mobile, and tablets to ensure that they look great on all screen sizes.
This way, you’ll ensure that you won’t miss out on a large portion of potential customers that would be reaching out to your store through different devices.
Other than that, the recent rollout of Google’s first indexing clears that websites with mobile-friendly videos will rank higher on the search results.
4. Use High-Quality Visuals
In addition to great content, you must use high-quality visuals such as product images and footage to make your video more engaging.
High-quality visuals show how dedicated you’re to your business, and in turn, it will build trust amongst your prospective customers.
5. Add a Call to Action
Include a call to action in your video to encourage viewers to take action, such as visiting your website or making a purchase.
A compelling call to action should be added at the end of the video such that it leads viewers to take an action, such as placing a link to order. This way, you can boost your video’s reach and boost the chances of getting watched and clicked.
Wrapping Up
When considering adding videos to your Shopify store, know that it is going to have a long-lasting effect on your customers.
Being a Shopify store merchant, your main task is to find ways and means to engage and inform your customers about your offerings. And to help in that, video sets in it.
Moreover, it can help you drive more visitors, increase sales, and ultimately better rankings for your store in SERPs.
If you want to customize your Shopify store’s pages in an easy and effective manner, PRP Webs is there to help you. Our expert developers can help you add videos, images, product collections, and whatnot to your store.
Give us a call to discuss your project!
What’s next?
If you’re looking to enhance the checkout pages for your Shopify store, give this blog a read!
