How to Add Product Variants in Shopify?

Product Variants in Shopify

Doesn’t matter whether you’re a well-established Shopify merchant or just a newbie in the online business, optimizing your product pages can greatly help you boost conversion rates to your store.

One of the best ways of achieving this creating Shopify product variants to gain more visibility on individual product pages.

No doubt, product pages play a key role in any Shopify store. And, to gain more sales in your store, you have to work on making it more appealing and result-oriented such that it becomes easy for the customers to select and add products to their cart.

One of the recent studies reveals the fact that only 9% of visitors get converted into paying customers. Thus, making the product pages intuitive and user-friendly can boost conversions. And, to achieve those, using product variants is a great way.

What are Shopify Product Variants?

While shopping online, you must have noticed that most products have different colors, sizes, materials, or styles. These options available in a product are referred to as Variants.

With Shopify product variants, you can offer different buying options for a product to your customers. Shopify gives you the option to add up to 100 variants per product and a maximum of three variant options.

Whenever you create a new variant option for a product, you can change the respective image and price to suit each provided variant. In addition to that, you can make changes to SKU, barcode, inventory, and shipping options as well.

The options that you offer to your customers may differ according to the product. For instance, one product may ask products to select options like colors, sizes, or materials, while others may offer the options like flavor or style.

Top Reasons Why Shopify Product Variants are Important

Importance of Shopify Product Variants

Here are the top reasons why Shopify product variants are important:

  • Offer more options to customers: Product variants allow merchants to offer customers a wide range of options for a single product, such as different sizes, colors, materials, and styles. This way, the customers will be able to find the product that suits their particular needs and choices.
  • Simplify product management: By using product variants, merchants can simplify their product management process by creating a single product listing with multiple options. This way, Shopify merchants can keep a track of inventory, pricing, and other product information easily.
  • Streamline the checkout process: When customers can choose their preferred product variant directly from the product page, it eliminates the need for them to search for the specific variant they want, which can make the checkout process faster and more convenient.
  • Improve search engine optimization (SEO): Creating product variants with different options can improve a store’s SEO by providing more specific product information that can match customers’ search queries.
  • Boost sales and revenue: By offering more product options, merchants can attract a wider range of customers and increase sales and revenue. Online shoppers are likely to get the product that they are looking for, which can lead to more purchases for the business.

How to add variants while creating a new product in Shopify?

If you’re just starting out with creating a new product, you can add its variants at that time. The steps to do so are mentioned below:

Step 1: From your Shopify store’s admin area, navigate to Products > Add Product.

Shopify Add Product

Step 2: Enter the details of the product.

Shopify Add Product Details

Step 3: Now, when you enter the ‘Variants’ section, you’ll find options like size, color, material, and style.

Shopify Variants

Step 4: Now, select an option for the product. For instance, let’s select it as Size. After that, you’ll be asked to enter the values for it. Here, we’re giving it as Small, Medium, and Large.

Shopify Add Variants

Step 5: Next, you need to enter the price, SKU, and barcode for each option variant that you just created. Click on Save.

Shopify Edit Variant Details

Step 6: To add different product images for each variant, click on the Image Marker option and add a specific image for each variant that you just created.

Shopify Variant Images

Step 7: Lastly, click on Save.

Shopify Variants Save

How to add variants to an existing product in Shopify?

If you’ve already created a product, you can add more options to it such that it generates more variants. So, the steps to do so are mentioned below:

Step 1: From your Shopify store’s admin area, go to Product. Select a product from the list.

Shopify Products

Step 2: In the Variants section, Click on Add options.

Shopify Add Variant Options

Step 3: Enter the Variant details according to the product.

Shopify Add Variant Options

Step 4: To add different product images for each variant, click on the Image Marker option and add a specific image for each variant that you just created.

Shopify Add Variant Pictures

Step 5: Lastly, click on Save.

Shopify Variants Save

Top Mistakes to Avoid When Adding Variants to Products in Shopify

Mistakes While Adding Shopify Products Variants

Getting started with the product catalog in Shopify can prove to be quite stressful. And during the process of adding variants to products, some Shopify merchants tend to commit mistakes.

To avoid this, we have listed some common mistakes that you must keep in mind while adding Shopify product variants:

  • Too many or too few variants: Offering too many variants can overwhelm customers and make it difficult for them to make a purchasing decision. On the other hand, offering too few variants may make it difficult for the customers to find the product they are looking for. It’s important to strike a balance and offer enough variants to meet customers’ needs without overwhelming them.
  • Poorly organized variants: If the variants on your product page aren’t organized properly, it can create confusion in the minds of customers. Also, it will make it difficult for them to find what they are looking for. It’s important to organize the variants logically, such as by size, color, or material.
  • Inconsistent or incomplete information: Each variant should have consistent and complete information, including pricing, SKU, and inventory information. Inconsistent or incomplete information can cause confusion for customers and result in lost sales.
  • Not optimizing variant names and descriptions for SEO: The names and descriptions of variants should be optimized for search engines to improve the store’s SEO. It’s important to use descriptive and specific names and descriptions that match customers’ search queries.
  • Not testing variants before publishing: Before publishing the product with variants, it’s important to test them thoroughly to ensure that they are working correctly and providing customers with a good experience.


Adding more options and variants is a great way to entice customers to your store and result in more conversions.

It is a great idea to provide a more personalized product for your online shoppers. This way, they can feel that the product is tailored according to their specific needs and requirements.

So, now you are one step closer to running and managing the Shopify store of your dreams. Go through our other blogs as well to build a successful online store on Shopify.

If you have more questions or concerns, don’t hesitate to reach out to us!

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