Shopify store redesign & CRO
A redesign that grows revenue, not just traffic.
Most redesigns improve how a store looks. Ours improve what it does. We start with your analytics, find exactly where revenue is being lost, then design around fixing it — with A/B testing to prove every change works.
How we approach a redesign
CRO audit first
Analytics, heatmaps, session recordings and checkout funnel data tell us where revenue is being lost before we design anything.
Mobile-first design
Over 70% of Shopify traffic is mobile. Every screen is designed mobile-first — desktop is the enhancement, not the starting point.
A/B testing
We validate key design changes with A/B tests before rolling out site-wide. Every change is proven, not assumed.
Core Web Vitals
A redesign should improve performance. We set LCP, CLS and INP targets upfront and hit them — faster stores convert better.
Frequently asked questions
What is the difference between a redesign and a CRO project?
A redesign replaces the visual design and information architecture. CRO (conversion rate optimisation) is about removing friction from the path to purchase using analytics and testing. We combine both — every design decision is backed by data, not preference.
How do you decide what to change in a redesign?
We start with a CRO audit: analytics, heatmaps, session recordings and checkout funnel drop-off data. That tells us exactly where revenue is being lost before we design a single screen.
Do you do A/B testing?
Yes. For stores with sufficient traffic we run A/B tests to validate design changes before rolling them out site-wide, so each change is proven, not assumed.
Will the redesign hurt my SEO?
No. We preserve all existing URLs, canonical tags and structured data. A redesign with us is a visual and UX change, not a URL restructure.
Ready to stop leaving revenue on the table?
Share your analytics — we'll tell you exactly where your store is losing money.