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Shopify store redesign & CRO

Shopify store redesign that grows your sales.

Most redesigns improve how a store looks. Ours improve what it does. We start with your analytics, find exactly where revenue is being lost, then design around fixing it — with A/B testing to prove every change works.

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Brands and teams we’ve worked with

The Lip BarAlchemyLeadsVSF MarketingBig Brand TheoryT Squared EatsDyzo

How we approach a redesign

CRO audit first

Analytics, heatmaps, session recordings and checkout funnel data tell us where revenue is being lost before we design anything.

Mobile-first design

Over 70% of Shopify traffic is mobile. Every screen is designed mobile-first — desktop is the enhancement, not the starting point.

A/B testing

We validate key design changes with A/B tests before rolling out site-wide. Every change is proven, not assumed.

Core Web Vitals

A redesign should improve performance. We set LCP, CLS and INP targets upfront and hit them — faster stores convert better.

Frequently asked questions

What is the difference between a redesign and a CRO project?

A redesign replaces the visual design and information architecture. CRO (conversion rate optimisation) is about removing friction from the path to purchase using analytics and testing. We combine both — every design decision is backed by data, not preference.

How do you decide what to change in a redesign?

We start with a CRO audit: analytics, heatmaps, session recordings and checkout funnel drop-off data. That tells us exactly where revenue is being lost before we design a single screen.

Do you do A/B testing?

Yes. For stores with sufficient traffic we run A/B tests to validate design changes before rolling them out site-wide, so each change is proven, not assumed.

Will the redesign hurt my SEO?

No. We preserve all existing URLs, canonical tags and structured data. A redesign with us is a visual and UX change, not a URL restructure.

In their words

Real clients, on camera

Rosco
Creative Director, The Lip Bar

\u201cWe would not be The Lip Bar without them.\u201d

Amal
Founder, Bace

\u201cThey\u2019ve been consistently amazing \u2014 their communication, guidance and brilliance.\u201d

Shopify Select Partner

An official Shopify Select Partner

Vetted by Shopify and trusted by brands across the US, UK, Canada, Singapore, UAE, Australia and India — with a money-back guarantee and on-time delivery on every build.

Ready to stop leaving revenue on the table?

Share your analytics — we'll tell you exactly where your store is losing money.

Book a free strategy call →