Case study · Website redesign
AlchemyLeads: a faster website that ranks in AI Overviews.
PRP Webs redesigned the AlchemyLeads website end to end — a modern, mobile-first site built for speed that now appears in Google's AI Overviews. A redesign is not just a new look; done right, it makes the site faster, clearer and easier to find.
The challenge
AlchemyLeads needed their website to match the quality of their work — modern, fast, and findable in search. The goal was a complete redesign that did not just look better, but loaded quickly and ranked well, including in the new AI-powered search results.
What we did
Complete website redesign
We redesigned the AlchemyLeads website from the ground up — a cleaner, more modern look that better reflects the brand and guides visitors to act.
Built for speed
We rebuilt the site to load fast — optimised images, clean code and good technical foundations — because a slow site loses both visitors and rankings.
SEO and structured content
We structured the content and on-page SEO so search engines understand it clearly — which is exactly what helps a page get picked up by Google's AI Overviews.
Mobile-first
We made sure the new site works perfectly on mobile, where most visitors land first.
The result
The AlchemyLeads website is now faster, cleaner and built on solid SEO foundations — and it appears in Google's AI Overviews, the new front page of search. It is proof that a redesign done with speed and SEO in mind does more than look good; it gets found.
Frequently asked questions
What did PRP Webs do for AlchemyLeads?
PRP Webs redesigned the AlchemyLeads website end to end — a modern, mobile-first design built for speed, with the on-page SEO and structure that help it rank, including appearing in Google AI Overviews.
Can a website redesign improve search rankings?
Yes, when it is done right. A faster, well-structured, mobile-first site is easier for Google to crawl, understand and rank — and clear, well-organised content is what gets surfaced in AI Overviews. A redesign that ignores SEO can hurt rankings; one built with SEO in mind helps them.
What does it take to appear in an AI Overview?
Clear answers, clean structure, fast load and strong technical SEO. AI Overviews build their answers from pages that are easy to read and trust, so the same fundamentals that help classic SEO — speed, structure and helpful content — are what get a site cited.