Case study · Custom Shopify development · USA
Thread Beauty: a custom bundle builder that grew revenue 57%.
PRP Webs has partnered with Thread Beauty from the beginning, building a flexible 100+ combination bundle builder, a store locator and an immersive homepage — lifting revenue 57% and conversion 22%. When shoppers can build their own set, they buy more.
The challenge
Thread Beauty wanted shoppers to mix and match their own bundles, navigate a growing catalogue easily, feel the brand the moment they landed, and find products in person. None of that comes out of the box — it needed real custom development.
What we did
Mix-and-match bundle builder
We built a flexible bundle system with 100+ combinations, so shoppers can build their own set — which lifts the average order value and makes buying more fun.
User-friendly mega menu
A clear, well-organised mega menu so a growing catalogue stays easy to browse.
Immersive homepage video
An autoplay background video on the homepage that brings the brand to life the moment a visitor lands.
Store locator
A locator that lets shoppers find the brand in person by street, city, zip or state — connecting online and offline.
The result
Revenue rose 57% and the conversion rate improved 22%. The mix-and-match bundle builder gave shoppers a reason to add more to every order, and the smoother browsing and immersive homepage turned more visits into sales.
Frequently asked questions
What did PRP Webs build for Thread Beauty?
PRP Webs built a flexible mix-and-match bundle builder (100+ combinations), a user-friendly mega menu, an autoplay homepage background video and a store locator (search by street, city, zip or state) for Thread Beauty on Shopify.
What results did it drive?
Revenue rose 57% and the conversion rate improved 22%. The bundle builder in particular lifted average order value by letting shoppers build their own sets.
How did you build a 100+ combination bundle builder?
A bundle builder with that many combinations goes beyond standard Shopify apps — we built it with custom development so it stays fast and flexible while handling every combination cleanly.