Case study · Custom Shopify development · USA
The Lip Bar: custom Shopify features that lifted conversion 35%.
PRP Webs built deep custom Shopify features for The Lip Bar — a leading US cosmetics brand — including a live virtual try-on and a skin-tone quiz, lifting website visitors 56% and conversion 35%. When shoppers can find their shade and try it before buying, they buy more — and return less.
The challenge
Buying cosmetics online is hard — shoppers can't see how a shade looks on their skin, so they hesitate or buy the wrong thing and return it. The Lip Bar needed custom Shopify features to help shoppers find the right shade and try products virtually before buying, while cutting the inventory waste that returns cause.
What we did
Interactive skin-tone quiz
We built a quiz that helps shoppers find their right shade in seconds — turning a confusing choice into a guided one, so more people buy with confidence.
Virtual try-on
Shoppers can try products live with their camera, upload a photo, or see them on a model — so they buy sure, and fewer products come back.
Custom brand colour swatches
We rendered colour swatches as real product images across lipstick and other variants, so what shoppers see is what they get.
Upsell cart drawer
A cart drawer that suggests up to 10 relevant add-ons, lifting the average order value without feeling pushy.
Curated bundles by skin tone
Ready-made bundles matched to skin tone — easier shopping for customers, bigger baskets for the brand.
Expandable mega menu
A clear, expandable menu so a large catalogue is easy to browse on any device.
The result
Website visitors rose 56% and the conversion rate improved 35%. By helping shoppers choose and try with confidence, the custom features turned more browsers into buyers — and built a store experience that stands apart from off-the-shelf cosmetics sites.
Frequently asked questions
What did PRP Webs build for The Lip Bar?
PRP Webs built deep custom Shopify features for The Lip Bar — an interactive skin-tone quiz, a virtual try-on (live camera, photo upload or model), custom colour swatches, an upsell cart drawer and curated bundles by skin tone, plus an expandable mega menu.
What results did the work drive?
Website visitors rose 56% and the conversion rate improved 35%. The custom features helped shoppers find the right shade and try products before buying, which lifted both traffic and sales.
Can these features be built on standard Shopify?
Features like live virtual try-on, a skin-tone quiz and image-based swatches go beyond what off-the-shelf themes and apps offer — they need custom Shopify development, which is exactly what we did here.