Case study · Full-funnel growth
Gemanifest: one team for the store, the traffic and the sales.
Gemanifest is a full-funnel growth partnership — PRP Webs improved the Shopify store, lifted conversion, ran Instagram influencer outreach and managed the digital marketing, all under one roof. Instead of stitching together separate agencies, Gemanifest gets one team that owns the whole journey from first impression to repeat sale.
The challenge
Growing a brand from launch needs three things working together: a store that converts, traffic coming in, and trust being built. Most brands juggle a developer, a marketer and an influencer agency who never talk to each other. Gemanifest wanted it joined up.
What we did
Improved the store theme
We refined the Shopify theme so the store looked sharper and worked smoothly — a cleaner, faster shopping experience that gives shoppers a reason to stay and buy.
Conversion rate optimisation (CRO)
We worked on turning more of the store visitors into buyers — clearer product pages, a smoother path to checkout and changes guided by real data, not guesses.
Instagram influencer outreach
We ran influencer outreach on Instagram — finding creators who reach the right buyers and running collaborations that bring real shoppers to the store, not just likes.
Managed digital marketing
We planned and managed the digital marketing campaigns, tying spend back to results so the budget went to what actually worked.
Ongoing SEO
We continue to support Gemanifest with monthly SEO so organic visibility keeps growing alongside the paid and social channels.
The result
Gemanifest now grows on every front at once — a better store, higher conversion, influencer-driven reach and managed campaigns — with PRP Webs as the single team behind all of it. We continue to run the store, the marketing and the SEO month to month.
Frequently asked questions
What did PRP Webs do for Gemanifest?
PRP Webs runs Gemanifest as a full-funnel growth partnership: improving the Shopify store theme, conversion rate optimisation, influencer outreach on Instagram, managed digital marketing campaigns, and ongoing SEO — design, development and marketing under one roof.
Why use one team for store and marketing?
Because the store and the marketing affect each other. When the same team improves the theme, lifts conversion and drives the traffic, every channel pulls in the same direction — traffic lands on a store built to convert it, instead of one team sending visitors and another hoping they buy.
Does influencer marketing actually drive sales?
When it is done right, yes. We pick creators whose audience matches the buyers, brief them well, and track the traffic and conversions each collaboration brings — so influencer spend is measured against real results, the same as any other channel.