7 Tactics to Grow Your Shopify Store Incredibly
You’ve put all your efforts into designing and building a Shopify store that contributes towards adding to your values and passions. Now, it is time that you grow your store to great heights. But you’re unsure of where to begin. Right?
With more than 2 million Shopify store users currently conducting their successful business throughout the globe, you must act towards the success of your Shopify store to experience continuous growth.
To help you achieve your goal, we’ve curated some of the most important tactics that can help you grow your Shopify store. While implementing these recommendations below, you’ll be able to allow your online store to experience sustainable growth.
Ways to Grow Your Shopify Store
With several Shopify store merchants worldwide, what are the best ways that you can implement in your store to get your product noticed by your visitors and customers? Once you get into the pace, how would you continue to grow in this competitive world?
Below are seven tactics to help you get noticed and increase your brand awareness.
1. Streamline Your Checkout Process With Shopify Payments:
Handling online transaction fees could turn out to be a major pain for Shopify merchants. But it can be avoided by adding Shopify Payments.
Shopify Payments is one integrated credit card processor of Shopify that works just as same as PayPal or Stripe. What differentiates it from the rest is its single processing fee on each transaction.
For Shopify Payments, there are two rate structures. One is for online sales, and the other one is for in-store sales. It follows one basic rule, that is, the more you pay for the Shopify subscription, the lower your processing fee will be.
2. Customize Your Shopify Theme:
No doubt, a first impression lasts for a longer time, and this is no exception to your Shopify theme as it sets the aesthetic for your store. You ought to create an outstanding experience by customizing your Shopify theme.
Every Shopify store initially comes with a default theme. If you want to offer something extraordinary to your visitors, browse the Shopify theme store, and thereby you can store at least 20 themes at a time.
Not everyone requires that many themes. But it depends on a particular Shopify site. Extra themes can help you update your store’s appearance in the later future. It may depend on regular updates that may be required on your site.
There are various ways of adding themes to your Shopify store, those are:
- Uploading from a .zip file
- Adding from Admin panel
- Purchasing a third-party theme
3. Integrate Shopify Apps:
Shopify apps are one of the best ways of extending the functionality of your online store. If you offer an enriched customer experience to your visitors, they visit your store again. This way, your Shopify store will reach great heights in the future.
Below are some pointers that you need to keep in mind while deciding on the apps that you can use to grow your Shopify store.
- Set aside your marketing goals and KPIs
- Plan out your sale goals and how you can achieve them
- Extra functionalities or features in your store
- Operational needs like dropshipping, scheduling, and more
- Your budget
There are thousands of apps available on the Shopify app store, still, if you couldn’t find any app related to your needs, contact an agent to get your Shopify custom app designed and developed.
4. Optimize for Mobile Use:
When you create your Shopify store, you probably used your laptop to have a look at the site. Everything seems to be perfect in the beginning, but still why aren’t you generating leads and traffic to your Shopify site?
Do you know where the problem is? Are most visitors visiting your online store from their mobile devices? And if your site isn’t optimized for mobile devices, it will lead to the loss of a lot of customers.
Hence, you must ensure that you work towards offering the best services to your visitors. While you consider optimizing your store from your phone, consider the below-mentioned factors:
- Don’t add too much content. Just great content is enough!
- Add high-quality yet compressed images for your products or services
- Add necessary calls-to-action in between the content
- Generate proper flow in the content that compels the visitors
5. Improve Your Shopify SEO:
You could run the most appealing and user-enriched website, but looks aren’t all that a visitor needs when he lands at your store. You need to improve your Shopify SEO and go beyond just brushing up things from the top.
You need to work on creating a comprehensive Shopify SEO strategy that pinpoints negative aspects of your current strategy and correct them such that you can rank higher on the search engines.
Below are some of the tips that can help you get on the first page of search engines:
- Register your Shopify store with the Google Search Console and Bing Webmaster Tools.
- Make your site load quick by reducing the image sizes, removing unused apps, and using fonts that are web-safe.
- Identify and use relevant keywords for your store such that it drives organic traffic to your store.
- Add relevant and compelling content like blog posts, videos, and product reviews to increase your rankings.
6. Re-engage Previous Customers:
The primary goal here is to enrich the value of previous customers. You can do this by including email marketing automation and Web Push Notification. Try to collect as many emails from your customers as possible using compelling CTAs on your Shopify store.
You need to draft emails related to different topics like cart abandonment, wish lists, new listings, restocking of the sold-out products, and more. Also, pay attention to click-through rates on your CTAs included in your email.
You can use detailed insights to draft ads on social media and other platforms that help you gain more leads and traffic to the site.
7. Widen Your Product Listings:
You need to make it a habit of yours of searching for new products periodically. You need to further check the products that people search for the most. Then, create strategies according to the research and add consistent and moderately sold products.
Additionally, you need to add niche products to the list. It will enable you to add the products to your Shopify store that affects your sales and customers directly. Your main objective should be to create a perfect balance between generating traffic to your store and driving sales to your online store.
The research you conduct for widening your product listings should enable you to gain an edge over the competitors by listing the products on your site before they do. If you conduct it effectively, you’ll maintain proper more inflows than outflows.
Try New Growth Tactics This Year!
It’s almost mid of 2022. Whether you are going to opt out of just 3 of these tactics or all of them, it will affect your sales and revenue this year. You need to start by narrowing down your goals and objectives for this year and test them along.
Doesn’t matter whether you’re more focused on boosting sales, getting repeat customers, or building a strong brand presence, we guarantee these tactics will become a booster for your Shopify store.
Stay focused throughout the way and achieve what you want this year!
If these tactics proved to be of great help to you, let us know in the comment section below. Also, if you wish to get more tips on how to grow your Shopify store, or need help on the way, get in touch with us today!