Contents hide
1 What is the Facebook pixel?
2 Why it is important for your Shopify store?
3 Steps to connect your Facebook account:
4 Steps to add Facebook pixel on your Shopify store:
5 How we set up tracking on client stores
5.1 The tracking problems we find most often
6 Conclusion
Running Facebook ads without Facebook pixel installed on your Shopify store is just as same as knowing where the treasure chest lies and not working to get it. With Facebook pixel on your Shopify store, you can boost your sales by measuring, analyzing, and building your prospective customers for your Facebook ads. To make it work, all you need to do is to play with some codes or add them by doing some edits on the admin page. For any non-tech-savvy person, adding the Facebook pixel to the online store may seem to be a tedious and tiring task. After all who would love to hear the words “add some code to the backend of your store?” But at PRP Webs, our motive is to make things easier for you. That is the main reason why we created this step-by-step guide to help you install Facebook pixel in your Shopify store. So, get yourself a hot cup of coffee, follow the steps mentioned below, and by the time you reach the end of the blog, you’ll have a Facebook pixel installed on your store. But, before that, let’s start with the basics and then move on to the steps!

What is the Facebook pixel?

The Facebook pixel is a piece of tracking code that is used to track the actions or movements of your website visitors.

Why it is important for your Shopify store?

Facebook has huge chunks of data related to how your customers behave, their tastes, and preferences, and this can help you optimize your ads. This is the reason why you must install Facebook pixel in your Shopify store. As soon as you add the Facebook pixel to your online store, you will be able to:
  • Measure conversions across different devices
  • Create retargeting ads or campaigns
  • Run ads on dynamic products
  • Create ads for a different set of customers
In addition to this, you’ll be able to track down many events such as:
  • Page views
  • Add to the cart
  • Checkout
  • Purchases

Steps to connect your Facebook account:

Step 1: Visit your Shopify admin page and log into it. Shopify admin page Step 2: The old Online Store > Preferences pixel field has been removed. Instead, install the Facebook & Instagram sales channel from the Shopify App Store — it connects your Meta Pixel automatically — or go to Settings > Customer events and click Add custom pixel. Step 3: If you use the Facebook & Instagram channel, connect your Meta (Facebook) Business account and choose the Pixel to link. If you use a custom pixel, paste your Meta Pixel code into the custom pixel editor and click Save. Step 4: This window will be opened and there you need to click on ‘Connect Account’. connect account Step 5: If you’ve already created your Facebook account, then just log into it. If not, then create a new account and connect it to Shopify. Remember to save the changes at the end! facebook login

Steps to add Facebook pixel on your Shopify store:

Now, let’s head on to answer the big question: how to add Facebook pixel on a Shopify store. So, it’s time to get our hands into some technical stuff and do some setting up. Step 1: From your Shopify admin panel, click on Settings > Apps and Sales Channels. shopify admin panel Step 2: Next, click on Facebook. select apps and sales channels Step 3: Click on Open Sales Channel. open sales channel Step 4: Click on Start Setup. Thereupon, connect your Facebook account and add the pixel to your store. start setup

How we set up tracking on client stores

On client stores we use the official Facebook & Instagram app and the Google & YouTube app first. They connect the pixel, the Conversions API and the product catalogue in one place, and they keep working when Shopify changes its admin. We set tracking up by hand only when a store needs something the apps do not cover.

The most common fault we find when we take over an ad account is tracking that counts the wrong thing: an order counted twice, or a page view counted as a sale. Before spending more on ads, place a test order and check that it appears once in Events Manager.

The tracking problems we find most often

  • Sales not tracked at all, or only some of them.
  • Sales counted twice. The same order is reported once from the browser and again from the back end. Meta then thinks your ads sell twice as much as they do.
  • Pixel code on the wrong page, so simply opening a page counts as a conversion.
  • Only the purchase is tracked. Track the whole journey too: landing on the page, add to cart, checkout and purchase. When sales drop, those four steps show you where people stop. If your store takes orders on WhatsApp or by phone, track those clicks as well.
  • On Google Ads, secondary conversions set as primary. Google then optimises for the wrong action and starts bringing the wrong people.

Clean conversion data is what gets Meta and Google out of the learning phase faster. It is also what they use to find more people like your buyers. Give your conversion tracking as much attention as you give the ad campaign itself. If you want it checked, see our Google Ads management and social media marketing services.

Conclusion

The Facebook pixel is now called the Meta pixel, and the easiest way to add it to Shopify is the official Facebook & Instagram app. Connect it, place a test order, and check that the sale shows up once in Events Manager. Then check it again whenever you change your theme, checkout or apps.

Related: Looking for professional help? Explore our Shopify digital marketing services.

Once the pixel is in place, the next question is who runs the ads. If you are in Jaipur, our digital marketing company in Jaipur page covers Meta and Google Ads management for stores and local businesses.