Shopify VS Dukaan: The Ultimate Comparison

Shopify VS Dukaan

In today’s digital scenario, having an online presence plays a key role in helping businesses reach a wider audience and boost sales tremendously.

With the emergence of e-commerce platforms, the process of setting up and managing online stores is now an easy task, without any tech-related knowledge or experience.

Two such platforms that have gained popularity in recent years are Shopify and Dukaan.

Shopify is a well-established e-commerce platform that was launched in 2004. It offers a wide range of tools and services to businesses to help them create, manage, and expand their online stores.

On the other hand, Dukaan is a new e-commerce platform in the marketplace, launched in 2020, with the aim to help small as well as established businesses set up their stores quickly and easily.

While both, Shopify and Dukaan have their own strengths and weaknesses, choosing the right e-commerce platform plays a key role. Also, it affects the success of a business in the long run.

So, in this blog post, we’ll be comparing Shopify and Dukaan such that you can make an informed decision for your business.

Let’s dive straight into it!

Introduction: Shopify

Shopify E-commerce Platform

Shopify is an e-commerce platform that offers businesses of all sizes and types a wide range of tools and services to set up, run, and manage their own online stores. This platform was founded in 2004 and since then it has been considered as the top e-commerce solution, serving more than over 1 million businesses currently.

With Shopify, you can get additional features and functionalities including store design, customization, payment processing, shipping, marketing, and analytics. It also has an app store where users can find and install additional features and integrations to enhance their online stores.

Shopify Pros

There are various advantages of using Shopify as an e-commerce platform for building an online store, those are:

  • Easy to Use: Shopify is popular for its user-friendly interface and intuitive interface that allows users to set up and manage their online stores without any complexity.
  • Customizable: Shopify offers a wide range of themes, templates, and customization options that makes it easy for users to build an online store that matches their brand ideally.
  • Inventory Management: Shopify’s inventory management features make it easy to track and manage product stock levels, set up automated alerts for low stock, and manage multiple warehouse locations.
  • Mobile Responsiveness: Shopify’s templates are mobile-responsive, ensuring that online stores look great and function well on all devices, including smartphones and tablets.
  • Security: Shopify provides a secure platform that is fully PCI compliant and offers SSL encryption to protect customer data and transactions.
  • Marketing Tools: Shopify offers a variety of marketing and SEO tools to help users promote their online stores and increase visibility and sales.
  • App Store: Shopify’s app store offers a wide range of apps and integrations that allows users to enhance their online stores with additional features and functionalities.
  • 24/7 Support: Shopify offers excellent 24/7 round-the-clock assistance to users via email, phone, live chat, and social media.

Introduction: Dukaan

Dukaan E-commerce Platform

Dukaan is an Indian startup that was launched in 2020 with the view of helping individuals and businesses quickly and easily set up their own online store without any technical knowledge in coding and expertise.

It is designed to support businesses of all sizes, including those who may be selling products from their homes or small businesses that are looking to expand in the online marketplace.

The main aim of Dukaan is to help small business owners and help them grow their businesses by providing them with a simple-to-use platform that removes any technological barriers that would make it challenging to launch or build an online store.

Dukaan Pros

Dukaan offers various advantages to online merchants for creating online stores, which include:

  • Easy to Use: Dukaan offers a simple, easy-to-use, and intuitive interface for individuals with little or no technical-related knowledge or experience.
  • Quick Setup: Dukaan allows users to set up their online stores quickly and easily, without requiring any technical expertise or lengthy registration processes.
  • Customizable: Dukaan offers a variety of customization options, including the ability to add images, product descriptions, and pricing information, allowing users to create a professional-looking online store that reflects their brand.
  • Marketing Tools: Dukaan offers built-in marketing tools that can help users promote their online stores and increase visibility and sales.
  • Inventory Management: Dukaan offers basic inventory management features that allow users to track and manage their product stock levels.
  • Customer Support: Dukaan provides customer support via email and in-app chat, ensuring that help is always available when needed.
  • Affordable: Dukaan is a cost-effective solution for individuals and small businesses looking to set up an online store, with no upfront costs or subscription fees.
  • Mobile Responsiveness: Dukaan’s mobile app is fully responsive, ensuring that online stores look great and function well on all devices, including smartphones and tablets.
  • Localization: Dukaan is designed specifically for the Indian market, with support for Indian languages, payment methods, and shipping options, making it a great choice for Indian businesses looking to sell online.

Shopify VS Dukaan: Tabular Comparison

Let’s quickly take a look at this comparison table between Shopify and Dukaan.

  shopify logo icon dukaan logo
FeaturesShopify Dukaan
Plans & PricingStarts at $29 per monthStarts at ₹500 per month
Transaction FeesBasic Shopify: 2.9% + 30¢ per transaction

Shopify: 2.6% + 30¢ per transaction

Advanced Shopify: 2.4% + 30¢ per transaction

No transaction fee for third-party payment providers


User InterfaceIntuitive & easy to navigateSimple & clean interface
Payment OptionsShopify Payments, Credit /Debit Cards, Digital Wallets, Bank Transfers, CryptocurrenciesDukaan Pay, Credit /Debit Cards, Digital Wallets, Bank Transfers, UPI
CustomizationHighly customizableLimited customization options
Themes70 free themes & more than 100 paid themesA limited number of themes


Plugins & AppsHave an app store

Offers 6000+ apps

Doesn’t have a plugin store

Offers 66 plugins

Support24/7 support via phone, email, live chat, and social mediaSupport via live chat and email

Shopify VS Dukaan: Plans & Pricing


Shopify offers three main pricing plans. Here’s an overview of the pricing plans:

  • Basic Shopify – $29/month: This plan includes everything you need to start a new online store, including an online store with unlimited products, discount codes, shipping labels, 24/7 support, and more.
  • Shopify – $79/month: This plan includes all the features of the Basic plan, plus gift cards, professional reports, and abandoned cart recovery.
  • Advanced Shopify – $299/month: This plan includes all the features of the Shopify plan, plus advanced report building, third-party calculated shipping rates, and custom shipping rates.
    Have a detailed overview of Shopify’s pricing and plans!


Dukaan offers three main pricing plans, which are:

  • Silver – ₹500/month: If you’re an influencer or starting a new business, this plan is perfect for you. It includes an online store with an Android + iOS Partner App, Dukaan Credits, Dukaan Marketing, Discount Coupons, and more.
  • Gold – ₹834/month: This plan includes everything in the Silver plan plus a Web partner app, store APK file, custom domain, store analytics, Dukaan delivery, and COD RTO optimizer. It is perfect for agencies, D2C brands, and growing businesses.
  • Platinum – ₹2,500/month: This plan includes everything in the Gold plan plus store AAB file, WhatsApp business solution, free abandoned cart automation messages, and 10 multi-warehouse support. It is perfect for growing businesses with a comprehensive set of features.

Shopify VS Dukaan: Transaction Fees


Shopify charges a transaction fee on every sale made through the platform unless you use their own payment gateway, i.e., Shopify Payments. The transaction fee depends on the Shopify’s pricing plans you go for:

  • Basic Shopify: 2.9% + 30¢ per transaction
  • Shopify: 2.6% + 30¢ per transaction
  • Advanced Shopify: 2.4% + 30¢ per transaction


Dukaan doesn’t charge any transaction fee for any of their plans if made through third-party payment providers. However, they charge a transaction fee on payments made through their platform, i.e., Dukaan Pay.

  • Silver: 2.99% per transaction
  • Gold: 1.49% per transaction
  • Platinum: 0.99% per transaction

Shopify VS Dukaan: User Interface


Shopify offers a user-friendly interface for setting up and managing an online store. The user interface of Shopify is designed to be intuitive and easy to navigate, even for users who have little or no experience with website design or coding.


Dukaan allows users to easily create and manage their own online stores without the need for any technical knowledge. The user interface of Dukaan is designed to be simple, intuitive, and user-friendly, making it easy for anyone to set up and manage an online store.

Shopify VS Dukaan: Payment Options


Shopify supports various payment options for customers. Some of the payment options include:

  • Credit/Debit Cards: Shopify supports major credit and debit cards such as Visa, Mastercard, and American Express.
  • Net Banking: Shopify allows customers to pay for their orders directly from their bank accounts.
  • Digital Wallets: Shopify supports popular digital wallets such as PayPal, Apple Pay, and Google Pay.
  • Cryptocurrencies: Shopify also supports payments through cryptocurrencies such as Bitcoin and Ethereum.
  • Shopify Payments: Shopify offers its own payment gateway which allows store owners to accept payments without the need for a third-party payment gateway.


Dukaan supports various payment options for customers which makes it easy for store owners to accept payments from customers. Some of the payment options that Dukaan supports include:

  • Credit/Debit cards: Dukaan supports major credit and debit cards such as Visa, Mastercard, and American Express.
  • Net Banking: Dukaan also supports payments through net banking.
  • Wallets: Dukaan supports popular wallets such as Paytm, Google Pay, and PhonePe.
  • UPI: Dukaan also supports payments through UPI which allows customers to pay directly from their bank accounts.
  • Dukaan Pay: Dukaan offers its own payment gateway which allows customers to pay directly through the platform.

Shopify VS Dukaan: Customization


Shopify offers an extensive set of tools and options to customize the look and feel of the online store. In addition, store owners can create a custom design for their online store using HTML, CSS, and JS.


Dukaan offers a more simplified approach to customization. Store owners can easily customize the layout, fonts, and colors of their store, but they can’t have access to the same level of control over the design as with Shopify.

Shopify VS Dukaan: Themes


Shopify offers a wide variety of themes, with hundreds of options to choose from. These themes are designed by professional developers and offer a high level of customization options. Shopify themes are categorized by industry, style, and features, making it easy for store owners to find a theme that fits their specific needs.

In addition, Shopify themes are optimized for mobile devices and are responsive, which implies that they can adjust to fit the screen size of the device being used to view the store. This is important as more and more customers are using mobile devices to shop online.


Dukaan offers a smaller selection of themes that are designed to be simple and easy to use. While these themes offer some level of customization, they are not as flexible as Shopify’s themes. However, Dukaan’s themes are also optimized for mobile devices and are designed to provide a good user experience for customers.

Shopify VS Dukaan: Plugins & Apps


Shopify offers a vast range of third-party apps that can be used to add additional features and functionality to a store. You can add these apps directly through the Shopify App Store.

Some of the most popular types of apps available on Shopify include:

  • Marketing & Sales
  • Shipping & Fulfillment
  • Customer Support
  • Product Management
  • Accounting & Reporting


Dukaan offers various plugins to help businesses manage their online stores, which include analytics, customer support, marketing, shipping, store management, and utilities.

Shopify VS Dukaan: Support


Shopify has a dedicated support team that offers 24/7 support through email, phone, live chat, and social media.

Shopify also has a comprehensive knowledge base that provides users with step-by-step tutorials, articles, and videos to help them resolve common issues on their own.

Additionally, Shopify has a large community of users and experts who can help with troubleshooting and provide advice on best practices.


Dukaan offers support through email and a dedicated chat feature within the app. Users with certain queries can reach out to the support team through the app and expect a response within a few hours.

However, Dukaan does not offer 24/7 support and its support team is only available during business hours. Additionally, Dukaan does not have a large community of users to provide additional support.

The Verdict

Indeed, both Shopify and Dukaan are reliable e-commerce platforms in the digital marketplace. But you must have seen that the clear winner between the two is Shopify.


To sum up this blog, the two e-commerce platforms that we compared today, Shopify and Dukaan, are well-equipped solutions for any seller in the industry.

However, when it comes to decision-making, it all comes down to your business’s needs and requirements. But, if you ask us, as mentioned, Shopify is the best option for any business type and kind.

So, which e-commerce platform would you choose? Tell us in the comments below!

If you have any issues or queries related to Shopify or Dukaan, feel free to contact us. We’ll be happy to assist you!

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