How to Reduce Cart Abandonment Rate On Shopify?

According to Statistica, the cart abandonment rate was over 88% globally for online shopping. An abandoned cart showcases a customer relationship with the brand.

Whether online or in-store, people abandon carts for various reasons. While some of the cart abandonments are unavoidable, such as an emergency call, cart abandonment is often linked to the success of the checkout process.

In this blog, we’ll discuss what exactly is cart abandonment rate, why people abandon the carts, and some strategies that can help you reduce cart abandonment on your Shopify store.

What is Cart Abandonment in Shopify Stores?

Cart abandonment refers to when a customer adds items to their online shopping cart but then leaves the website without completing the purchase. The cart and the potential sale are referred to as ‘abandoned’.

Cart abandonment showcases a sale that a potential customer could have made. When a customer adds an item or product to the cart, they usually have a high intent of making a purchase.

What is Cart Abandonment Rate in Shopify?

The cart abandonment rate refers to the percentage of shoppers who add items to their cart but leave the website before completing their purchase.

This can be a useful metric for e-commerce businesses to track as it can indicate areas where the checkout process may be causing friction for customers and preventing them from completing their purchases.

It can be calculated by dividing the number of abandoned carts by the total number of initiated checkouts and multiplying by 100.

What happens after a customer abandons the cart?

After understanding what exactly is cart abandonment rate, it is essential that you understand what customers do after they abandon their carts.

According to the latest study, the most noticeable post-cart abandonment behaviors of people include:

• Buying the same item from another website
• Buying the same item from the same website but after comparing prices from other websites
• Drop the idea of purchasing the item
• Purchase the item from a physical store

Fortunately, there’s good news. Most cart abandonments still result in a sale. That marks the importance of cart abandonment strategies that can bring revenue to your business.

What are the possible reasons behind cart abandonment?

If you’re working on reducing the cart abandonment rate for your Shopify store, it’s crucial that you understand why customers abandon their carts in the first place.

Below are some common reasons why people abandon carts.

Lack of Trust

Lack of trust in the website or brand is considered one of the main reasons for cart abandonment. Customers may not trust a website for several reasons, including:

• Lack of security
• Poor website design
• Lack of customer reviews
• Lack of contact information
• Returns and Refund Policy
• No customers support
• No social proof

High Additional Costs

High additional costs, such as shipping costs or unexpected fees, can be a major reason for cart abandonment. When customers are ready to make a purchase, they expect the final price to be the same as the one they saw on the product page or in the shopping cart.

If there are additional costs added at checkout, it can be a frustrating and unexpected experience for the customer. There are several ways additional costs can be presented to the customer, such as:

• High shipping costs
• Handling fees
• Taxes
• Hidden costs

Slow Fulfillment

Slow fulfillment, or a long delay between the time a customer places an order and when the order is shipped, can be a reason for cart abandonment. Customers want to receive their purchases as soon as possible, and if they feel like they will have to wait too long, they may decide to cancel their order.

There are several factors that can contribute to slow fulfillment, such as:

• High demand
• Limited inventory
• Backorders
• Logistics
• Processes

Complicated Checkout Process

A complicated checkout process can be a reason for cart abandonment, as customers can become frustrated and overwhelmed by the number of steps or information required to complete their purchase.

There are several factors that can contribute to a complicated checkout process, such as:

• Too many steps
• Lack of guest checkout
• Limited payment options
• Lack of mobile-friendly design

Slow Loading Speed

The slow loading speed of a website can be a reason for cart abandonment. If a website takes too long to load, customers may become frustrated and lose interest in the products they were viewing.

Additionally, slow loading speed can also make it difficult for customers to navigate the website, find the products they’re looking for, and complete their purchases.

There are several factors that can contribute to slow loading speed, such as:

• Large images and videos
• Too many plugins or scripts
• Poor hosting
• High traffic
• Poor network connection

Top Strategies to Reduce Shopify Cart Abandonment Rate

If you want to grow your Shopify store incredibly, the most important tactic is to reduce cart abandonment. That’s because it can cost five times more to get more customers than to make a sale to your existing customers.

Hence, before you start to invest in marketing tactics to grab the attention of new customers, ensure that you’ve done everything that can enhance the value of visitors. Otherwise, people visiting your site will also abandon their carts.

So, below are some essential cart abandonment strategies for your Shopify store that can help you increase traffic, sales, and ultimately revenue.

Reduce Friction on Shopify Checkout Pages

Reducing friction on Shopify checkout pages can help you make the checkout process more convenient for customers, which can help reduce cart abandonment rates.

Moreover, businesses should also monitor their checkout pages regularly to identify any areas that may cause frustration and work to improve them.

The strategies that can help reduce friction on Shopify checkout pages and reduce their cart abandonment rate include:

• Reduce the number of steps
• Provide a guest checkout option
• Offer multiple payment options
• Optimize for mobile devices
• Make the checkout process secure
• Make shipping and taxes clear
• Provide Trust badges and customer reviews

Display Social Proof & Trust Badges

Displaying social proof and trust badges on your Shopify website can be an effective strategy to reduce cart abandonment rates. Social proof and trust badges can help to build trust with customers and reassure them that they are making a safe purchase.

By displaying social proof and trust badges on your Shopify website, you can help build trust with customers, making them more likely to complete their purchases and reducing cart abandonment rates.

Here are a few ways you can display social proof and trust badges on your Shopify website:

• Show customer reviews and ratings on product pages
• Display trust badges on your homepage and checkout pages
• Show the number of social media followers or likes on your website
• Use customer testimonials on your website

Offer Free Shipping

Offering free shipping can be an effective strategy to reduce cart abandonment rates on a Shopify website.

High shipping costs can be a major barrier to purchase for customers, and many customers are more likely to complete their purchase if they don’t have to pay for shipping.

Here are a few ways you can offer free shipping on your Shopify website:

• Offer free shipping on all orders
• Offer free shipping on orders above a certain amount
• Offer free shipping for certain products or categories
• Use free shipping as a promotional tool

By offering free shipping on your Shopify store, you can make it more attractive for customers to complete their purchases, which can help to reduce cart abandonment rates.

Send Cart Abandonment Emails

Sending shopping cart abandonment emails can be an effective strategy to reduce cart abandonment rates on a Shopify website. These emails are sent to customers who have added items to their cart but have not completed their purchase.

Shopping cart abandonment emails can help to remind customers of the items they were interested in and encourage them to complete their purchase.

Here are a few ways you can use shopping cart abandonment emails to reduce cart abandonment rates:

• Send an email shortly after the abandonment
• Include images of the items in the cart
• Provide a special offer or discount
• Include customer reviews
• Send follow-up emails

By sending shopping cart abandonment emails, you can remind customers of the items they were interested in, encourage them to complete their purchase, and bring them back to your website.

Use Retargeting Ads

Using retargeting ads can be an effective strategy to reduce cart abandonment rates on a Shopify website.

Retargeting ads are online ads that are served to customers who have previously visited your website but have not completed a purchase. They are meant to remind customers of the items they were interested in and encourage them to complete their purchase.

Here are a few ways you can use retargeting ads to reduce cart abandonment rates:

• Show ads for specific products
• Use dynamic ads
• Offer special deals or discounts
• Use different ad formats
• Retargeting ads can be an effective strategy for reducing cart abandonment rates because they target customers who have already shown interest in your products.

By using these ads, you can remind customers of the items they were interested in and encourage them to complete their purchase.

Conclusion

Shopify cart abandonment recovery is way easier than you consider it to be. With the right strategies and tricks, you can boost your cart abandonment rate easily.

That’s where our cart abandonment strategies can help you!

We hope that the above-mentioned strategies can prove to be the biggest changers for your Shopify store.

Let us know in the comments below if these cart abandonment strategies helped you.

What’s Next?

If you’re looking to enhance your Shopify checkout page, here’s our blog:

Tips to Enhance your Shopify Checkout Page

Do give it a read!