With Shopify discounts, store owners can easily capitalize on customers’ hunger for more discounts. To help you enter the crazy discount world, we’re here to help you how you can set discounts on your Shopify store.

Offering discounts can prove to be a powerful marketing strategy that can help you drive traffic, sales, and ROI on your Shopify store.

Acknowledging this marketing strategy and its importance in today’s world, Shopify provides several tools to create special offers for your customers. It includes fixed value, a percentage discount, a free shipping discount, and a Buy-X-Get-Y discount.

In this blog, we’ll talk about creating a fixed-value or percentage discount on Shopify.

So, now let’s dive into it!

Key Benefits of Creating Discounts on Shopify

Below are some key benefits of creating discounts on Shopify include:

Increased Sales: Offering discounts can help increase the number of sales made in your store.
Attracting Customers: Discounts can be used as a marketing tool to attract new customers to your store.
Moving Inventory: Discounts can help move older or overstocked inventory.
Increased Brand Awareness: Offering discounts can help increase brand awareness and exposure for your store.
Incentivize Customers: Discounts can be used to incentivize customers to make larger purchases or to return to your store in the future.
Cost-effective: Offering discounts can be a cost-effective way to increase sales and attract new customers without significant marketing expenses.

Types of Discounts Available on Shopify

There are several types of discounts that can be created on Shopify:

Percentage: A percentage discount allows customers to receive a specified percentage off the total purchase price.
Fixed Amount: A fixed amount discount allows customers to receive a specified dollar amount of the total purchase price.
Buy X get Y: This type of discount allows customers to receive a free product or discount when they purchase a certain number of items.
Free Shipping: This type of discount allows customers to receive free shipping on their orders.

Steps to Create a Percentage or Fixed Discount on Shopify

A great campaign with discounts can be an effective way of boosting traffic, sales, and revenue. Also, it can engage existing customers and attract new customers to the store.

So, now let’s take a look at how we can create a discount strategy by setting percentage-based discounts.

Step 1: Go to the ‘Discounts’ Tab

From your Shopify store’s admin, you need to go to the Discounts tab on the left bar.

Step 2: Create a Discount

This will take you to the discounts window. Next, you need to click on Create Discount.

You’ll notice a pop-up window in front of you. Here, you need to select the discount type you wish to create. To create percentage-based discounts, choose from Amount Off Products or Amount Off Orders.

Step 3: Configure the Discount

Next, you need to work on configuring the discount settings.

Product discount Method

Decide if you want the discount on your Shopify store to be automatic or if they need to enter the discount code.

If you’ve opted for a discount code, either you can manually enter it in the tab or click on Generate to create a discount code for you.

To create automatic discounts, enter the discount title in the tab.

Value

Under the Value header, you need to choose from a percentage discount or a fixed amount discount.

Here, you need to select Percentage or Fixed Amount and enter the % of discount you’re willing to offer to your customers.

Applies to

In this section, you need to select where the discount is applied to. Here you’ll get two options to choose from. Those are:

Specific Collections
Specific Products

Sales Channels

Here, you need to select where the discount will be promoted to. You can select one or all based on where your discount to show up.

Minimum Requirements

In this section, you need to enter the minimum purchase requirements for the customers.

You can see options such as:

No minimum requirements
Minimum purchase amount
Minimum quantity of items

If you want to go for no minimum requirements, select it and move ahead.

Next, if you want to set a minimum purchase amount to activate the discount, select it and enter the amount that they need to spend such that the customers can apply the discount on their order.

If you want to set a limit on the number of items, select the Minimum quantity of items and enter the specific value.

Customer Eligibility

Under the Customer Eligibility section, you need to select which customers or customer segments will be able to use the discounts.

Here, you’ll get 3 options to choose from:

All customers
Specific customer segments
Specific customers

If you want to select specific customers, click on Browse and choose the customers that you want to make eligible for the discounts.

If you want to select customer segments, click on Browse and choose one of the below-mentioned segments:

Customers who haven’t purchased
Customers who have purchased more than once
Abandoned checkouts in the last 30 days
Email subscribers

Maximum Discount Uses

Next, you need to decide whether you want to limit the customers to the number of times they can use the discount on your Shopify store. Thus, you can select either of the two options:

Limit to one use per customer
Limit the number of times this discount can be used in total

If you’re willing to set a usage limit to the discount, you need to select it and enter the value.

Combinations

Here, you need to select if you want the current discount to be combined with other available discounts in your store.

Active Dates

Lastly, you need to select the starting and end dates for your discount to run on your Shopify store.

Step 4: Save & Promote Your Discount

Once you have configured the attributes of the discount, you can go through its detail on the right side of your screen.

If you’re OK with the configuration, click on Save Discount and it will be added to your Shopify store.

Once you’ve created your discount, you can promote it on your chosen marketing channels.