The Lip Bar Case Study

Founded and owned by
Women of Color
TLBTLB
Overview: The Lip Bar

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Overview: The Lip Bar

The Lip Bar is a brand founded and owned by women of color. The Lipstick designs are for all shades. Lip Bar is 100% vegan and cruelty-free. All ingredients used to make the products are toxin-free.

The motto of this brand is to provide maximum- impact at minimum effort. The products they make are beauty must-haves for all women of different shades. This brand gives scientific and specific solutions for healthy lips.

All lipsticks are made through lab testing. The brand focuses on locking the color without drying, cracking, or flaking. The lip color feels light on the lips and not heavy at all. They provide fast shipping, easy checkout, and round-the-clock customer support.
Requirements

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Requirements
The Lip Bar team wanted to add many custom features to their Shopify store that
the native store doesn’t provide in the market. Here's what they required from us:

Create Quizzes

They wanted us to create quizzes for their clients that would help them recognize the client's skin tones and what's suitable for them.

Virtual Try-On

The Lip Bar team desired to include the feature of virtual try-on by which clients can get a realistic and personalized experience of using the website.

Beauty Bundles

They wanted us to introduce beauty bundling to help reduce inventory waste and distribution costs.

Cart Drawer

The Lip Bar team requested us to introduce the feature of Cart Drawer with Upsell Integration such that visitors can add extra products to the cart before checkout.

Mega Menu & Swatches

Lastly, they wanted us to build a mega menu and swatches to customize the app according to their brand personality.
What Did We Do?

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What Did We Do?
To achieve TLB’s initial goals, we immersed ourselves in their world, and this is how we
achieved their requirements.'

Quiz

The Lip bar offers many shades that make it difficult for their clients to get the perfect shade for their skin tone. Our team made this job easy. We created a quick quiz on their website that aims at trying to help the clients to find out the perfect shade they deserve.

We created a quiz in which the client has to select her skin shade from various options available like Ebony, Deep Mocha, Deep cinnamon, Caramel, Honey, and Ivory. Once that is done, the client gets on the next page that asks for the lipstick preference like whether she prefers bold, nude, or bright lip color.

Next, they get the final results to their clients by providing them two options, either by mail or on the website directly. They then recommend products designed for their client's skin tone on the website.

View On Live
Sets the tone
try before you buy products

Virtual Try On

Whenever a client wants to purchase a shade, they can first try it on virtually. For that, they can either take a live photo, upload an existing photo of themselves, or try the lipstick shade on a model.

This is a tech-savvy solution for all Gen-Z out there. It is a perfect blend of beauty and technology. It encourages customers to try out dozens of products instantly, and even get related product recommendations, thus, encouraging sales.

For customers, having a chance to virtually try on the desired product makes buying decisions much easier, especially when shopping online. The virtual try-on feature developed by PRP Team is worth it for the clients to try before buying anything.

TLB

Mega Menu

Our team created a mega menu for The Lip Bar. It is an expandable menu that displays many choices in a two-dimensional dropdown layout. They are an excellent design choice for accommodating a large number of options at a glance.

We wanted everything to be displayed at one glance, and the menu option was revealed by click or tap. The options we provided were front-loaded and each option is unique and different from the other.

View On Live
Mega menu of products
Swatches in TLB

Swatches

PRP Team created the perfect color palette for choosing the appropriate color. The swatches we created for TLB were completely different from the native online stores. Whenever a visitor clicks on any color from the list, the look and feel of the product changes accordingly.

Our main motive was to create swatches that display the brand uniquely. This helped them to display various color options to the clients. And moreover, it helped them display their brand's true personality uniquely. Providing color swatches for their products provided their customers with an ultimate user experience in their store.

View On Live
TLB

Cart Drawer with Upsell Integration

Cart Drawer with Upsell Integration can encourage clients to add more items to their cart without reloading to another page. This feature boosts the sales of business owners. This way, they can offer a great shopping experience to the shoppers and conversation rates to the clients.

The cart upsell offers your visitors extra products in the cart before they proceed to checkout, up to 10 extra products, and it can match the design or theme of your store, being very easy to use and style.

View On Live
Cart drawer with upsell integration
beauty bundles

Beauty Bundles

We developed a beauty bundle feature for The Lip Bar. The bundles were curated according to the skin tone of their clients. The products paired were a few of the best-sellers and ingredients for the gentle skin types.

The client just has to select these three things including Tint 3-in-1 Tinted Skin Conditioner, Exact Arch, and Gloss or Matte, rest is done by us.

Bundling helps business owners to increase sales and profit of individual products. It can help the customers to buy more in a single purchase. Bundling Decreases marketing and distribution costs and reduces inventory waste.

View On Live
TLB
Outcome

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Outcome
Our efforts were worth waiting for the results to be displayed. During
the period, we expected a certain growth in the numbers and we
reached even more than we expected.
  • Increased Visitors by 56%
  • Improved User Experience
  • Increased Conversion Rate by 35%
  • Improved state-of-the-art website structure
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