Dr. Garfinkel Case Study
Specializing in
Compassionate Equine Care
Compassionate Equine Care
Dr. Garfinkel offers exemplary horse medical services that cover everything from wellness care to horse reproduction. They have prepared a horse preventive care wellness package to keep the horses healthy and happy.
Dr. Garfinkel Is known to integrate the latest technology with modernized medical techniques. They have created a horse vet truck that is modernized with technology equipment like- ultrasound machines and moving Pharmacies.
Dr. Grafinkel also provides coggins tests. This test is compulsory if the horse has been transported from one state to another or if the horse has been taken to an organized event like a horse show.
Swift & Secured WordPress Website
The old website of Dr. Grafinkel was an old version of Joomla, and their team wanted to migrate it into the WordPress
website since it is difficult to create custom designs on Joomla.
If we compare it to WordPress, Joomla has compatibility issues; it not only requires constant updates, but also it crashes
the updates and extensions if it doesn’t get updated in a limited timeframe. Moreover, Joomla provides paid servers which
makes it a costly affair.
The reasons why Dr. Grafinkel wanted to migrate to WordPress are:
They had an older version of Joomla.- There were no customization options available for their Joomla website.
- Since they were using outdated code, there were huge security risks for them.
Built website with migrated forms, products & pages
Our team built a fast-loading and easy-to-use WordPress website. We kept the URL structure for this WordPress website simple such that it works for SEO and search engines to rank well.
Since the WordPress website is customizable according to individual needs and requirements, thus, we built a website for Dr. Grafinkel that migrated all the forms, products, and pages to their new WordPress website.
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Offered functionality of redrafting & revamping the website themselves
We offered their team the functionality of easily modifying the existing content, changing the images, and adding or editing products or pages from the backend. PRP team helped them modify their content accordingly to their preferences. Now, their team is self-equipped to manage their entire website by themselves.
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Setup a business email and an SMTP email
Our team set up a business email for Dr. Grafinkel and integrated SMTP email on their website to ensure fast delivery of their products.
The aim of creating a simple mail transfer protocol was to create a dedicated email server for them. It will help the team of Dr. Grafinkel to send emails more reliably, and they will not end up in the client’s spam folder.
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Used PRO Theme
PRO themes are perfect for businesses that are just starting and are on a tight budget but want exemplary quality themes on their WordPress website. This theme is quite flexible and provides great results to the users.
We used Theme.co PRO theme, which makes it super easy to edit and customize the WordPress website. As a result, their website not only responds fast now, but it is also very secure for both the visitors as well as for the website owner.
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Utilized WooCommerce
For products, our team used WooCommerce, which is one of the most popular e-commerce plugins around the world. WooCommerce not only has flexibility but also provides scalability to business owners.
There are over 4.5 million WooCommerce websites in operation, so it's a highly interactive platform. WooCommerce guarantees maximum security to its users by providing secure payment links like PayPal and stripe.
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Our team worked hard for this project and the results we got were worth it. During the period, we expected to notice somewhat a specific growth in the numbers but the results we achieved were fabulous.
- Increased Visitors by 37%
- Improved UI and UX
- Increased Conversion Rate by 59%
- Improved website structure
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